Sawmill Marketing Public Relations was founded in 1995 by Susan J. Anthony, previously a public relations executive with major, national marketing communications agencies. Sawmill Marketing Public Relations quickly gained a reputation for creativity in strategic communications problem solving and for design and implementation of results driven programs. It offers a wide range of public relations services for regional and national clients whose marketing situations include product launches and repositionings, new market development and expansions, lead generation, customer recruitment and retention, corporate reputation enhancement and management.
A certified Minority Business Enterprise/Disadvantaged Business Enterprise (MBE/DBE 09-04), the firm has years of experience working with national media, trade press and regional news outlets.
The senior-level Sawmill team will strategically package a client’s story and get it into the right hands for maximum exposure, targeting the media that reaches decision-makers.
What We Do
Strategic PR plans that are on-target, realistic and do-able. We avoid the lofty promises and long-winded jargon-filled documents, instead focusing on how PR can serve as a key business development strategy for a client’s organization.
Spokesperson training and media coaching services to crystallize key messages, increase your team’s understanding of the media and help ensure a strong and consistent delivery.
Media relations programs that connect your story to the right reporters, editors and producers. Our focus is publicity, so we know what editors are looking for and we know how to develop press materials, pitch letters, tip sheets and advisories that work.
Social media and online public relations including development of blogging strategies, Twitter campaigns, Facebook pages and creation of Web site press centers – the first stop for most reporters. We know what they’re looking for and what turns them off.
Marketing communications support from crafting communications plans and developing messages to copywriting for newsletters or speeches.
Crisis communications plans that tell you what to do when there’s a problem with external ramifications. We can provide hands-on, comprehensive assistance if something goes wrong.