Archive for Baltimore media
The Pew Research Center’s Project for Excellence in Journalism is studying the “news ecosystems” in cities across the U.S. PEJ wants to find out: Who is providing the news? Where is it coming from? and How are people getting it? I attended a meeting of the Baltimore Public Relations Council last week when Amy Mitchell, PEJ deputy director, walked through a set of PowerPoint slides showing the key points from their first study which looked at a single week of news in the Baltimore market during July of 2009.
You can read more about the PEJ report here, but below is what Mitchell said were the “most surprising” points:
The study described Baltimore as a media “echo chamber,” with very little original reporting and lots of repetition of the same story among the media. “Fully eight out of ten stories studied [83%] simply repeated or repackaged previously published information,” the report states.
Mainstream media – mostly newspapers – still lead the way: “Of the stories that did contain new information nearly all, 95%, came from traditional media — most of them newspapers. These stories then tended to set the narrative agenda for most other media outlets,” according to the report. Mitchell said most stories originated from The Sun (print) and The Sun’s Web site.
Since its January publish date, there have been some worthwhile rebuttals and alternative viewpoints pointing out flaws in the report. For the full picture, they’re worth checking out, including posts by Allbritton’s Steve Buttry of “Pursuing the Complete Community Connection” and this post by Jeff Jarvis of the CUNY Graduate School of Journalism.
While I agree that more than a single summer week in a single market is needed to understand what’s happening, here are a few tips for Baltimore public relations firms and professionals:
- Don’t ignore the mainstream media just yet. While they struggle to find the right business model, they’re still an effective way to set the agenda for all the other “aggregators” who will feed the echo chamber.
- At the same time, learn more about the 53 “news outlets” that the Pew researchers identified in Baltimore and focus on ones that directly reach your audiences. The “legacy press,” as Mitchell called it, is short-staffed and can’t devote the attention and resources to your story the way they could just a few years ago.
- While the new media (blogs, Twitter, etc.) can break the news, the PEJ study showed it doesn’t get noticed until the legacy media weighs in, so be patient.
- Work your story through the system. Start with a tweet or approach a blogger first. Then if you get attention from the mainstream media, you’ll get picked up by that echo chamber.
- Join the news ecosystem yourself. Pew identified Twitter and blogs as part of the media universe, and there’s nothing that says you – or the organization you represent – can’t blog or tweet and become a part of the new media.


Today is the one-year anniversary of the “Sawmill Guide to Baltimore Media on Twitter.” What started in 2009 as a simple listing of a handful of
media on Twitter has grown to a list of 210, with WJZ’s Marty Bass (below) and WBAL Radio’s Rob Lang (left) as two of the names added this New Year’s morning.
You can scroll through the names and follow by clicking on the link on the Sawmill home page (upper right corner). If you’d like to follow all 210 as a single list – a great way to see what they are collectively
tweeting about – click here for the list created by Jeff.
And as always, if you come across any new names or changes we should know about, send us the news and we’ll update the guide right away.
Today marks a milestone for the Sawmill Guide to Baltimore Media on Twitter, the list we launched on Jan.1, 2009. As of this morning, we’ve hit 200 reporters/producers/editors on Twitter, all accessible here.
For anyone in PR who’s still wondering whether Twitter is today’s version of the CB Radio, take a scroll through the list, check out who’s actively engaging with their followers and even asking for news sources. You might be surprised at what you’ll find. We’ve located numerous stories for clients using this list and invite you to jump in and do the same!
Here we are this morning at the Baltimore Business Journal’s first-ever tweetup! It was good to see the new offices on Pratt Street, take a tour of the newsroom and catch up with our BBJ friends. You’ll see Reporter/Researcher Rachel Bernstein with Jeff; Susan and Managing Editor Scott Graham; and the impressive new lobby with scrolling news ticker (that’s Scott Dance speaking with Julekha Dash). If you want to follow them on Twitter, go to our “Sawmill Guide to Baltimore Media on Twitter” section (see the link above) and scroll to the BBJ listing.
<Sorry to disappoint. Having trouble with the pics>
Here it is! “The Sawmill Guide to Baltimore Media on Twitter” (2010 edition). In the spirit of social media sharing, Baltimore PR firm Sawmill Marketing Public Relations created this list on January 1, 2009 and has maintained it for more than a year.
More Updates
Last update made on Labor Day, Sept. 6, 2010. Special thanks to @GBMCMedia for the heads up on a few of the additions in this version. Look for a few new names at WJZ-TV and check out Patch.com, a new online news source. In Patch’s words, “we’re a community-specific news and information platform dedicated to providing comprehensive and trusted local coverage for individual towns and communities.”
If so, let us know via email or comment at the end of this blog post.
Finally, if you would like to view all of these accounts in one location, follow Jeff’s list – http://twitter.com/#/list/contactjeff/baltimore-media — a cool way to see what ALL members of the Baltimore media are collectively tweeting.
The Sun
Adams, LeeAnn – http://twitter.com/leeann300 (Multi-Media)
Alatzas, Trif – http://twitter.com/trifalatzas (Head of Digital Media)
Ambrose, Eileen – http://twitter.com/eileenambrose (Personal Finance)
Assaf, Christopher – http://twitter.com/ctassaf (Photo/Video Ed.)
Arundel Sun – http://twitter.com/Arundel_Sun (AA County Bureau)
BaltFindLocal – http://twitter.com/BaltFindLocal (Metromix)
BaltSunHealth – http://twitter.com/BaltSunHealth (Health Updates)
Barker, Jeff – http://twitter.com/SunJeffBarker (Sports)
Bowie, Liz – http://twitter.com/lizbowie (Education)
Bracken, Matt – http://twitter.com/mattbracken (Sports)
Brewington, Kelly – http://twitter.com/KellyBrew (Medicine/Health)
Brown, Sloane – http://twitter.com/sloanebrown (Society)
Burris, Joe – http://twitter.com/patienceofjoe (Good Life)
Butler, Anica – http://twitter.com/a_nic (Multi-Media Content)
Bykowicz, Julie – http://twitter.com/bykowicz (Government)
Calvert, Scott – http://twitter.com/scottmcalvert (Maryland Scenes)
Catalini, Mike – http://twitter.com/mikecatalini (Multi-Media Content)
Cho, Hanah – http://twitter.com/hanahcho (Business & Workplace)
Cohn, Meredith – http://twitter.com/mercohn (Enviro/Health/Fitness)
Connolly, Dan – http://twitter.com/danconnollysun (Orioles)
Consuming Interests – http://twitter.com/ConSumInterests (Blog)
Corey, Mary – http://twitter.com/maryjcorey (Director of Content)
Correa, Carla – http://twitter.com/pinkgrammar (Entertainment)
Custer, Lauren – http://twitter.com/laurenish (Interactive Design)
Deal, Michelle – http://twitter.com/suntravelblog (Travel)
Dresser, Michael – http://twitter.com/michaeltdresser (Transportation)
Fenton, Justin – http://twitter.com/justin_fenton (Crime)
Frank, Annie – http://twitter.com/af271303 (Interactive)
Fritz, Ron – http://twitter.com/ronfritz (Sports)
Fuller, Nicole – http://twitter.com/nicoleatthesun (Reporter)
Gould, Steve – http://twitter.com/stevegould (Sports)
Green, Andy – http://twitter.com/andrewagreen (Head of Opinion)
Hamilton, Bob – http://twitter.com/bob_hamilton (Photog.)
Hancock, Jay – http://twitter.com/jayhancock1 (Business Column)
Hensley, Jamison – http://twitter.com/jamisonhensley (Ravens)
Herman, Peter – http://twitter.com/phscoop (Police)
NEW Hill, Raven – http://twitter.com/by_rlhill (Balt. Co. Gov’t)
Hopkins, Jamie Smith – http://twitter.com/realestatewonk (R.E.)
James, Maryann – http://twitter.com/missjames (Lifestyle)
Johnston, Nancy – http://twitter.com/nancethepants (Opinion)
Johnston, Nancy – http://twitter.com/readstreet (‘Books and Balto.’)
Jones, Brent – http://twitter.com/bjones557 (General Assgmt.)
Jones, Dean Jr. – http://twitter.com/deanjonesjr (Sports)
Judge, Jay – http://twitter.com/jayjudge (Head of Visuals)
Kasper, Rob – http://twitter.com/robkasper (Food & Beverage)
Kay, Liz – http://twitter.com/lfkay (Reporter, Consumer Blogger)
Kelber, Sarah – http://twitter.com/realityck (Reality TV blog)
Klinedinst, Phil – http://twitter.com/philklinedinst (Copy Desk Chief)
NEW Korman, Chris – http://twitter.com/ChrisKorman (Sports Content)
Linskey, Annie – http://twitter.com/AnnieLinskey (City Hall)
Maki, Justine – http://twitter.com/justinemaki (Money/Spending)
Maynard, Patrick – http://twitter.com/patrickmaynard (Producer)
BACK McIntyre, John – http://twitter.com/johnemcintyre (Night Ed.)
McNatt, Glenn – http://twitter.com/glennmcnatt (Opinion)
Mirabella, Lorraine – http://twitter.com/lmirabella (RE, Local Media)
Ratner, Andy – http://twitter.com/aratner1 (Features Editor)
Reimer, Susan – http://twitter.com/susanreimer (Columnist)
Rickett, Chris – http://twitter.com/frthestate (Head of Night Content)
Rodricks, Dan – http://twitter.com/MiddayRodricks (Columnist)
Rosen, Andy – http://twitter.com/andyrosen (Content Editor)
Rosen, Jill – http://twitter.com/jillrosen (Features)
Rosenthal, Dave – http://twitter.com/readstreet (Lifestyle & Ent.)
Roylance, Frank – http://twitter.com/froylance (Science)
Scharper, Julie – http://twitter.com/juliemore (Maryland News)
Sentementes, Gus – http://twitter.com/GusSent (Technology)
Sessa, Sam – http://twitter.com/midnightsunblog (Baltimore Nightlife)
Shatzkin, Kate – http://twitter.com/Charmcitymoms (Parent/Family)
Siegel, Andrea – http://twitter.com/realwriter (Features)
Smitherman, Laura – http://twitter.com/lsmitherman (Head of Money and Spending)
Sullivan, Steve – http://twitter.com/sullicom (Director of Multi-Media)
Swift, Tim – http://twitter.com/BaltSunArts (Arts & Entertainment)
Sun – http://twitter.com/bmorecurrent (Blogs)
Sun - http://twitter.com/baltimoresun (News Updates)
Sun – http://twitter.com/baltsunlive (Live Events)
Sun – http://twitter.com/BaltSunSports (Sports)
Sun Video - http://twitter.com/baltsunvid (Images & Audio)
Sweeney, Gene Jr. – http://twitter.com/checkeredflag01 (Racing)
Van Valkenburg, Kevin - http://twitter.com/KVanValkenburg (Sports Writer)
Vozzella, Laura – http://twitter.com/lvozzella (Columnist, Food Blogger)
Walker, Andrea – http://twitter.com/ankwalker (Retail/Manufacturing)
Wheeler, Tim – http://twitter.com/TBWheeler (Environment)
Whelan, Robbie – http://twitter.com/whelanandealin (Reporter)
NEW Williams, IV John-John – http://twitter.com/popcouturejjw4 (Pop)
b
b – http://twitter.com/bthesite
Bartel, Jordan – http://twitter.com/jordanbartel (Asst. Editor)
Case, Wesley – http://twitter.com/wesleycase (Presentation Architect)
Chapman, Alisia – http://twitter.com/alisiachapman (Managing Editor)
Krista, Brian – http://twitter.com/briankrista (Photographer)
Nelson, Christopher – http://twitter.com/cenelson08 (b the site)
Richardson, Marissa – http://twitter.com/wranglinrissa
Sapiro, Adam – http://twitter.com/asapadam (Production Editor)
Tallent, Anne – http://twitter.com/anne3000 (Editor)
Vensel, Matt – http://twitter.com/mattvensel (Sports)
Wong, Tim – http://twitter.com/twong911 (Art Director)
Baltimore Business Journal
BBJ – http://twitter.com/bbjonline (News)
Bernstein, Rachel – http://twitter.com/rachelbernstein (Researcher/Reporter)
Dance, Scott – http://twitter.com/ssdance (Senior Reporter)
NEW DeButts, Jimmy – http://twitter.com/jd3217 (Assoc. Ed.)
Dinkel, John – http://twitter.com/johndinkel (President & Publisher)
Graham, Scott – http://twitter.com/csgraham (Managing Editor)
Griner, Nicholas – http://twitter.com/ngrinerphoto (Photo)
Haber, Gary - http://twitter.com/ghaber2010 (Reporter)
House, April – http://twitter.com/AprilHouse (Graphic Design)
Mullin, Emily – http://twitter.com/emilymullin (Health, Higher Ed)
Proctor, Carolyn – http://twitter.com/cdog_ (Research Director)
Sernovitz, Daniel – http://twitter.com/DSernovitz (RE, Economic Dev.)
Sharrow, Ryan – http://twitter.com/rsharrow (Web Editor)
Sullivan, Joanna – http://twitter.com/joannasullivan (Editor)
The Daily Record
Daily Record – http://twitter.com/mddailyrecord (News Updates)
Jacobs, Danny – http://twitter.com/TDRDanny (Reporter)
Farmer, Liz – http://twitter.com/TDRFarmer (Reporter)
Sauter, Jackie – http://twitter.com/jackiesauter (Web Editor)
NEW Simmons, Melody – http://twitter.com/gatorzzz (Protected)
Tamber, Caryn – http://twitter.com/CarynTamber (Reporter)
Terry, Rob – http://twitter.com/robterry26 (Web Editor)
Ulman, Danielle – http://twitter.com/danielleulman (Reporter)
Waldman, Ed – http://twitter.com/eaw1121 (M.E. Business)
Radio
ESPN – http://twitter.com/ESPNRadio1300 (Sports)
WBAL-AM – http://twitter.com/wbal (Chris Beauchamp)
WBAL-AM – http://twitter.com/wbalradio (News Alerts)
WBAL-AM Shari Elliker – http://twitter.com/sharielliker
WBAL-AM Rob Lang – http://twitter.com/Reporterroblang
WCBM-AM – http://twitter.com/Reporterroblang
WCBM-AM – http://twitter.com/tommooreradio (Tom Moore)
WEAA-FM – http://twitter.com/talkshowguy (Anthony McCarthy)
95.1 Shine FM – http://twitter.com/951SHINEFM
98 Rock – http://twitter.com/98Rock
WLOY – http://twitter.com/WLOYLoyolaRadio
WMMX – http://twitter.com/Mix1065FM
NEW WMMX Jojo and Reagan – http://twitter.com/JojoAndReagan
WPOC – http://twitter.com/LaurieDeYoung (Laurie DeYoung)
WRBS – http://twitter.com/AM1230WRBS
WRNR-FM – http://twitter.com/103WRNR
WTMD 89.7 FM – http://twitter.com/WTMD
WTMD 89.7 FM – http://twitter.com/AmyWoo (Membership Director)
WTOP 103.5 FM – http://twitter.com/MDNews_WTOP (Md. News)
WYPR 88.1 FM – http://twitter.com/wypr881FM
1370 AM – http://twitter.com/davemchugh (Sports)
105.7 FM – http://twitter.com/1057TheFan (Sports)
105.7 FM Ed Norris Show – http://twitter.com/EdNorrisShow
TV
WBAL TV – http://twitter.com/wbaltv11
WBAL TV Court – http://twitter.com/wbaltv_court
WBAL-TV Beverly Epstein – http://twitter.com/bepstein11 (Assignment)
WBAL-TV Josh Davidsburg – http://twitter.com/jdavidsburg (Reporter)
WBAL-TV Donna Hamilton – http://twitter.com/hamiltonhabitat (Anchor)
WBAL-TV Lowell Melser – http://twitter.com/Lowell_Melser (Reporter)
NEW WBAL-TV Tony Pann – http://twitter.com/tonypann (Weather)
WBAL-TV Gerry Sandusky – http://twitter.com/GerrySandusky (Sports)
WBFF-Fox 45 Jon Conway – http://twitter.com/Conway45 (Photojournalist)
WBFF-FOX45 Candace Dold - http://twitter.com/candacedFox45 (Traffic/Entertainment)
WBFF-Fox 45 – http://twitter.com/loki_74 (News Producer)
WBFF-Fox 45 – http://twitter.com/FOXBaltimore
WJZ – http://twitter.com/WJZNEWS
WJZ Marty Bass – http://twitter.com/mondobasso
NEW Mary Bubala – http://twitter.com/marybubala (Anchor/Reporter)
WJZ Suzanne Collins – http://twitter.com/SuzanneCollins
NEW WJZ Weijia Jiang – http://twitter.com/wjzweijiajiang (Reporter)
NEW WJZ Jessica Kartalija – http://twitter.com/WJZKartalija (Anchor/Reporter)
NEW WJZ Adam May – http://twitter.com/adammaytv (Anchor/Reporter)
NEW WJZ Kelly McPherson – http://twitter.com/KMcPherson_WJZ (Reporter)
WJZ Susan Otradovec – http://twitter.com/otrados (Public Affairs)
WJZ Mike Schuh http://twitter.com/mikeschuh (Reporter)
NEW WJZ Derek Valcourt – http://twitter.com/DEREKVALCOURT (Reporter)
WMAR-TV – http://twitter.com/ABC2NEWS
WMAR-TV – http://twitter.com/ABC2_ALERTS (Breaking News)
WMAR-TV Cheryl Conner – http://twitter.com/cherylconner (Reporter)
WMAR-TV Good Morning Maryland – http://twitter.com/gmmat9
WMAR-TV Kelly Groft – http://twitter.com/kgroft (News Director)
WMAR-TV Meg Jollett – http://twitter.com/megjollett (Managing Ed.)
WMAR-TV Christian Keller – http://twitter.com/TV_Director (Director)
WMAR-TV Brian Kuebler – http://twitter.com/TVTerp (Sports)
WMAR-TV Sara Spangler – http://twitter.com/sspangler09 (Assignment)
WUSA 9 TV Scott Broom – http://twitter.com/scottbroom
My24Network – http://twitter.com/my24baltimore
MPT – http://twitter.com/marylandpubtv
MPT Jeff Salkin – http://twitter.com/wallstreetweek
Magazines
Baltimore Magazine – http://twitter.com/Baltimoremag
Baltimore Magazine – http://twitter.com/maxthegirl (Max Weiss)
Charmed Magazine – http://twitter.com/CHARMEDMAG
Chesapeake Life - http://twitter.com/chesapeakelife
Lacrosse Magazine – http://twitter.com/clochary (Clare Lochary)
Maryland Family – http://twitter.com/Marylandfamily
Maryland Life – http://twitter.com/MarylandLife
Maryland Life – http://twitter.com/DanPatrell (Editor)
Smart Woman – http://twitter.com/smart_woman
STYLE Magazine – http://twitter.com/StyleMagazine (Brian Lawrence)
STYLE Magazine – http://twitter.com/Style_Maven (“LL”)
STYLE Magazine - http://twitter.com/StyleAve (Sarah Gilbert Fox)
STYLE Magazine – http://twitter.com/socialspeaking (Anne Boone-Simanski)
Taste of the Bay – http://twitter.com/TasteoftheBay
Urbanite – http://twitter.com/urbaniteMD
What’s Up? – http://twitter.com/whatsupmags
News Feeds/Online Pubs/Bots/Freelancers/Other
Afro-American http://twitter.com/afronews
Afro-American http://twitter.com/afronewsevents (Live Events)
Associated Press – http://twitter.com/APBenNuckols (Ben Nuckols)
Armstrong, Mario – http://twitter.com/marioarmstrong (Technology)
Baltimore Brew – http://twitter.com/BaltimoreBrew (Fern Shen)
Baltimore Eats – http://twitter.com/baltimoreeats
Baltimore Examiner – http://twitter.com/bmoreexaminer
Baltimore Examiner – http://twitter.com/CharmCitySean (Sean O’Donnell)
Baltimore Jewish Times – http://twitter.com/jewishtimes
Baltimore Jewish Times – http://twitter.com/BarbPash
Baltimore Jewish Times – http://twitter.com/neilrubin (Editor)
Baltimore Local – http://twitter.com/baltimorelocal
Baltimore News – http://twitter.com/Baltimore_News
Baltimore Messenger – http://twitter.com/Bmorejourno (Adam Bednar)
Bmore Media - http://twitter.com/BmoreMedia
Bmore Media – http://twitter.com/BmoreMediaME (Walaika Haskins)
Bmore Media – http://twitter.com/julekha (Julekha Dash)
Capital News Service – http://twitter.com/CNSMd
Carol Sorgen - http://twitter.com/BaltimoreWriter (Freelance Journalist)
citybizlist real estate – http://twitter.com/JayRickey (Editor/Publisher)
NEW – citybizlist editor – http://twitter.com/RichardRabicoff (Managing Editor)
City Paper – http://twitter.com/city_paper
Downtown Diane – http://twitter.com/downtowndiane (Ent/Food/Travel)
Exhibit A – http://twitter.com/ExhibitABalt (online law news)
Inside Charm City – http://twitter.com/insidecharmcity #DixonTrial
Investigative Voice – http://twitter.com/InvestigativeV (Stephen Janis)
JHU Press – http://twitter.com/JHUPress
LoBianco, Tom – http://twitter.com/tomlobianco (Freelance Reporter)
‘Maryland Moment’ – http://twitter.com/marylandmoment (Post Blog)
Maryland Morning – http://twitter.com/MarylandMorning
MASN Sports – http://twitter.com/kate_wheeler (M.E., Os Buzz Blog)
MD Politics Today – http://twitter.com/mdpolitics
MD Reporter – http://twitter.com/MDReporter (Editors)
MD Reporter – http://twitter.com/lenlazarick (Len Lazarick)
NEW Patch.com – http://twitter.com/DougDonovan (Balto. & Harford Editor)
NEW Patch.com – http://twitter.com/nickdimarco (Nick DiMarco, Timonium Editor)
NEW Patch.com – http://twitter.com/TimoniumPatch (Lutherville/Timonium)
Patuxent Publishing M.E. – http://twitter.com/sunjack (Jack Gibbons)
Patuxent Publishing – http://twitter.com/s_bach (Sarah Breitenbach)
Patuxent Publishing – http://twitter.com/bpsears (Bryan P. Sears)
NEW Explore Balto. Co. – http://twitter.com/explorebaltco
NEW Explore Carroll Co. – http://twitter.com/explorecarroll
NEW Explore Howard Co. – http://twitter.com/explorehoward
Press Box – http://twitter.com/PressBoxOnline
Sher, Richard – http://twitter.com/richard_sher
Smart CEO – http://twitter.com/smartceo
Steiner, Marc – http://twitter.com/marcsteiner (Public Radio Host)
Washington Post Baltimore – http://twitter.com/Wapostbaltimore
What’s to Eat – http://twitter.com/WhatsToEatBmore (Liz Stambaugh)