Archive for Baltimore PR agencies
Crisis Communications Tip #3: Define & Defend Your Boundaries
Posted by: | CommentsA local hospital 
is at the beginning of what promises to be a lengthy and costly resolution of a situation involving a prominent physician, many, many of his patients and now, legions of attorneys.
In fairness to the hospital, it is a complicated situation not easily explained and therefore not easily understood by most of us. Additionally, there are many points of view that will be played out in the media for the foreseeable future.
However, based on media coverage thus far, the hospital does not appear to be assertively defining the situation to one physician in one department utilizing one procedure.
If we were asked our opinion on what their crisis communications strategy should be, we would implore them to quickly and decisively place the situation in context of the hospital’s overall reputation. It should then implement an ongoing, focused communications program that defines and defends the institution’s expertise and reputation beyond the boundaries of the current situation, albeit a serious and far-reaching one.
Media Training Tip #11: Company is Coming!
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In preparing for a visit from a member of the esteemed Fourth Estate, focusing on getting yourself ready with relevant talking points, answers to anticipated questions as well as a mock interview session or two are the obvious and right priorities.
However, you should regard this visit much as you would that of any VIP or a guest in your home. Make sure to communicate “Welcome” with a comfortable setting for the interview, appropriate refreshments, and check that the office areas are free of clutter and the restrooms are spotless. Simple but important.
Integration is New All Over Again and It’s Never Been Better
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Some time ago, advertising agencies were the pioneers into the unknown world of integration. Specifically, integrating PR into, and often in support of, advertising campaigns. The rationale offered to clients was typically centered around “a single message delivered by ads and publicity” that any communications pro knew was suspect because a promotional message is rarely, if ever, also a newsworthy one.
However, that was then and this is now when integration has assumed a new and powerful role in maximizing the benefits and values of social media campaigns with traditional marketing communications ones. As many of us know, this new role for integration has expanded far beyond messaging to now include how, when and what social media and traditional communications tools are used and their exact purpose in the campaign.
We all have much to learn about how best to creatively and strategically utilize (or not) integration and to then share our knowledge with our clients so they can reap every possible benefit from it.
Recently we met with a prospective client whose business is not a tech oriented one. Imagine our surprise and delight when he indicated his interest in our help to integrate the social media tools he was already using by weaving the fingers of his hands together — the sign language of integration!
Maryland PR Firm Selected by GBAHC for Baltimore Public Relations Campaign
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BALTIMORE, Md. (March 8, 2010) – Greater Baltimore AHC, Inc., (GBAHC) has selected Baltimore PR firm Sawmill Marketing Public Relations for a public relations campaign to increase awareness of the firm’s development and property management expertise in affordable housing in the greater Baltimore area.
The Baltimore-based PR and social media company is implementing a comprehensive public relations campaign that includes media and community relations programs including the upcoming grand opening of the newly renovated, MonteVerde, a 301-unit affordable apartment home community for seniors and non-elderly people with disabilities in the lower Park Heights neighborhood of Baltimore.
About Greater Baltimore AHC, Inc.
GBAHC is part of AHC Inc., headquartered in Arlington, VA. It is a private, non-profit developer of affordable housing in the mid-Atlantic region that has been providing quality homes for low- and moderate-income families since 1975. GBAHC, located at 1501 St. Paul Street, has been in the greater Baltimore region since 2002. It currently has developed five properties offering approximately 1,000 affordable apartments. For more information, visit http://www GBAHC.org.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com
2010 Winter Games Recall Our PR Work at Salt Lake
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Ok, it’s corny but conducting media relations during any Olympic Games is unlike any other professional experience we’ve undertaken and being glued to the tube these past two weeks brings much of it back into sharp focus.
Sawmill handled media relations for a luxury inn and resort that was also home to many of the cross country and biathlon teams competing in the 2002 Winter Games in Salt Lake City. The intensity began to build two months before the start of the games and continued to the end of the closing ceremony. The only time we left the property during the three weeks we were on site was to drive into a nearby town to do laundry.
We spent our days and nights servicing the needs and requests of the who’s who of international major media — from The Today Show that arrived on site @ 1 a.m. to be ready for Al Roker to do his weather segments from the property 6-1/2 hours later to The New York Times, CNN, MSNBC, Ski Magazine, Newsweek, Chicago Tribune and countless international media outlets doing live remotes throughout each night.
Our job, of course, was to get every media outlet possible to the property and to then assist them in every way once they arrived. A steady dose of adrenalin was a constant and important companion.
There was a consistent and, in many ways, unparalleled level of professionalism between us and every reporter, producer, 
camera crew, sound truck driver that we worked with.
During these past two weeks, as we’ve reminisced about the good old days of the 2002 Winter Games, we’ve wondered how the impact of social media — as well the dramatic change in the number, size and financial health of traditional media outlets in the past eight years — has affected, if at all, the professionalism among media outlets and the PR community at the 2010 Winter Games.
We welcome your comments and anecdotes.
An RFP for Opinions on RFPs
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We believe we’re really good at social media, media relations, media training and crisis communications. We believe that we are not as good at applying the brakes to preparing, presenting, revising, explaining, tweaking, clarifying, recasting, explaining, detailing, following up on — well, you get the picture — requests for proposals (RFPs) from prospects who came to us for help with business-threatening problems that all agreed required public relations solutions and specifically ones that we proposed. But alas, the proposals went nowhere.
We completely understand that proposals are the “currency” of new business for PR firms, and we also understand that many prospects lack the experience to understand the unique role that PR plays in helping to solve a communications problem.
However, what we want to (finally!) better understand are the signals to alert us to prospects who use the RFP process to determine what they really do want (and it’s not PR!) and/or to be given enough direction that they can now go off and execute on their own. We have recently experienced both scenarios with one going on for six months including teleconferences, meetings, proposals, revisions to same, and on and on.
We welcome any and all suggestions, including “suck it up!” The time to be whining is when no one is coming to you for a proposal!
‘Social Media Road Show’ – Links from My SMEI Presentation in Baltimore This Morning
Posted by: | CommentsHere are links to some of the Web sites and resources I mentioned this morning during the 2009 SMEI Conference and ”Social Media Road Show” in Baltimore. These are good, basic social media and PR tools to get started, and everything listed here is free.
For those of you who were not there, I covered some of the latest thinking in Twitter and PR before a national audience at a conference of the Sales and Marketing Executives International. 
Have anything else to share? Leave a comment!
There are a number of directories to find Twitter followers. A good place to start is Wefollow, where you can search by topics such as ”Celebrity” or “Social Media” or “Baltimore.”
Looking for a dashboard that allows you to better manage your Twitter follows and set up searches for key terms or competitors’ names? Try Hootsuite or Tweetdeck.
To follow the media on Twitter, try this great compilation of national journalists by Jeremy Porter. Interested in Baltimore? Click on our ”Guide to Baltimore Media on Twitter” link on the right.
Want to engage in a weekly Twitter conversation involving journalists, bloggers and PR professionals? Check out #journchat every Monday 
from 7 to 10 p.m., CST.
PitchEngine is a social media news release builder that enables PR pros to effectively package stories and share them with journalists, bloggers, and influencers worldwide via the social web.
Sign up for HARO to receive free daily summaries from media seeking sources for news stories in development. For urgent source needs, follow the companion Twitter account, @HelpAReporter. You can also follow Profnet on Twitter for leads.
And 10 people in PR and social media worth following on Twitter? Love ‘em or not, here’s a variety pack to get your own list going (in no particular order): Scott Monty, Jason Falls, Todd Defren, Geoff Livingston, Amanda Chapel, Chris Brogan, Shel Holtz, Annie Heckenberger, Bill Sledzik and Katie Paine. [Update - here's a great list of 100 PR people to follow, compiled by Valeria Maltoni.]
[Photo, above right, shows my view from the SMEI panelists' table as Gus Sentementes, technology reporter with The Baltimore Sun, makes a point while Greg Cangialosi, CEO of Blue Sky Factory (center), and Steve Kruskamp, head of social media for 1st Mariner Bank, wait for the mike.]
It’s a Web site, It’s a Blog! Welcome to the New www.sawmillmarketing.com
Posted by: | CommentsIf things look a little different, it’s because we just merged our blog, the PR Buzzsaw, with our Web site, www.sawmillmarketing.com We also added social media elements, from our Twitter feeds to LinkedIn accounts.
No more heading to the blog for one thing, then checking the Web site for something else. It’s all here. Glad you are too!
