Archive for Baltimore PR firms
Craftsmen Developers LLC Selects Baltimore PR Firm for Awareness Campaign
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BALTIMORE, Md. (July 12, 2010) – Craftsmen Developers LLC, a residential and commercial land development firm, has selected Baltimore PR firm Sawmill Marketing Public Relations for a public relations campaign to increase awareness of the firm’s land development projects throughout the Mid-Atlantic region and its expertise and commitment to environmentally responsible green development.
The Baltimore-based PR and social media company is implementing a comprehensive public relations campaign that includes media and community relations programs and that will initially focus on Craftsmen Developers’ distinction of achieving the first National Association of Home Builders Research Center 4-Star Green Land Development Certification on the East Coast.
About Craftsmen Developers, LLC
Based in Glen Burnie, Md., Craftsmen Developers, LLC, founded in 2008 by CEO W. Dennis Gilligan, is one of the most experienced land developers in the Mid-Atlantic region, serving the real estate needs of residential home and commercial building industry clients with properties in Maryland, Virginia, Pennsylvania and Delaware. For more information, visit www.craftsmendevelopers.com
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com
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Sawmill Marketing Public Relations Sponsors ‘Stoop Stories’
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We fell head-over-heels in love with Stoop Stories minutes into one of their shows.
If you haven’t checked it out yet, each Stoop show features seven storytellers who get seven minutes each to tell a true, personal story about a specific theme. No notes, no scripts, no actors — just true stories, artfully told. The shows are charming, unique, always unexpected and almost always a sell-out.
Some months ago we became a sponsor by providing our Baltimore PR firm’s social media services to them pro bono — most notably posting regular Tweets at @thestoop — a key strategy for promoting their shows as well as their weekly radio show on WYPR, Stories from the Stoop.
Hope to see everyone at an upcoming Stoop Stories! Here’s info on the next one, June 3, 4 and 5 at Centerstage.
Maryland PR Firm Selected by GBAHC for Baltimore Public Relations Campaign
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BALTIMORE, Md. (March 8, 2010) – Greater Baltimore AHC, Inc., (GBAHC) has selected Baltimore PR firm Sawmill Marketing Public Relations for a public relations campaign to increase awareness of the firm’s development and property management expertise in affordable housing in the greater Baltimore area.
The Baltimore-based PR and social media company is implementing a comprehensive public relations campaign that includes media and community relations programs including the upcoming grand opening of the newly renovated, MonteVerde, a 301-unit affordable apartment home community for seniors and non-elderly people with disabilities in the lower Park Heights neighborhood of Baltimore.
About Greater Baltimore AHC, Inc.
GBAHC is part of AHC Inc., headquartered in Arlington, VA. It is a private, non-profit developer of affordable housing in the mid-Atlantic region that has been providing quality homes for low- and moderate-income families since 1975. GBAHC, located at 1501 St. Paul Street, has been in the greater Baltimore region since 2002. It currently has developed five properties offering approximately 1,000 affordable apartments. For more information, visit http://www GBAHC.org.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com
We’re Saying Goodbye to the Inconsiderate and Rude Prospects
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Like most businesses, we’re hoping to leave much of 2009 far behind us, including an unpleasant trend we saw gather momentum as the year-that-wouldn’t-end continued its trek to the finish line.
Specifically, the trend is the new business prospect who is inconsiderate, rude and ill-mannered. There, we said it and it needed to be said. It seems that the past year brought more of these prospects to our doorstep than ever before. For example, we were requested to provide a proposal for a customized PR solution in less than a day to a serious business problem a firm was encountering. We dropped what we were doing and did so gladly believing it to be both urgent and a perfect fit with our capabilities. To date, three phone calls asking for feedback have yet to be returned.
Another prospect requested us to participate in their search process with three other agencies with the first step being an “information gathering” meeting. After waiting nearly 45 minutes (because the first agency was allowed to go beyond the time allotted to each participating agency), we were hurriedly ushered in to the stuffy conference room, business cards exchanged and the clock started ticking.
Within minutes of beginning our presentation, the person spearheading the search whispered to a colleague and then left the room. As of this writing, we have never heard from anyone in that organization, including the person who left the room and who has also not responded to a friendly e-mail asking for an update.
Finally, we participated in numerous teleconferences with a prospect, each one requiring a revised, more detailed document until it came close to resembling a plan. A huge investment of our expertise and time. The prospect then announced they had decided to do 
everything in-house, using our work as their road map, of course.
Each of these prospects are well-known organizations and with seasoned communications professionals in place. It’s baffling that any organization, but especially those of their stature, would behave as they did.
We hope 2010 brings a return to a higher caliber, more professional search process and behavior by organizations seeking to establish a relationship with a PR firm. In the meantime, we can only imagine the type of a client any of these three organizations would be if their behavior as a prospect was so distasteful.
Sawmill Media List Shows 200 Are Using Twitter
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Today marks a milestone for the Sawmill Guide to Baltimore Media on Twitter, the list we launched on Jan.1, 2009. As of this morning, we’ve hit 200 reporters/producers/editors on Twitter, all accessible here.
For anyone in PR who’s still wondering whether Twitter is today’s version of the CB Radio, take a scroll through the list, check out who’s actively engaging with their followers and even asking for news sources. You might be surprised at what you’ll find. We’ve located numerous stories for clients using this list and invite you to jump in and do the same!
An RFP for Opinions on RFPs
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We believe we’re really good at social media, media relations, media training and crisis communications. We believe that we are not as good at applying the brakes to preparing, presenting, revising, explaining, tweaking, clarifying, recasting, explaining, detailing, following up on — well, you get the picture — requests for proposals (RFPs) from prospects who came to us for help with business-threatening problems that all agreed required public relations solutions and specifically ones that we proposed. But alas, the proposals went nowhere.
We completely understand that proposals are the “currency” of new business for PR firms, and we also understand that many prospects lack the experience to understand the unique role that PR plays in helping to solve a communications problem.
However, what we want to (finally!) better understand are the signals to alert us to prospects who use the RFP process to determine what they really do want (and it’s not PR!) and/or to be given enough direction that they can now go off and execute on their own. We have recently experienced both scenarios with one going on for six months including teleconferences, meetings, proposals, revisions to same, and on and on.
We welcome any and all suggestions, including “suck it up!” The time to be whining is when no one is coming to you for a proposal!
It’s a Web site, It’s a Blog! Welcome to the New www.sawmillmarketing.com
Posted by: | CommentsIf things look a little different, it’s because we just merged our blog, the PR Buzzsaw, with our Web site, www.sawmillmarketing.com We also added social media elements, from our Twitter feeds to LinkedIn accounts.
No more heading to the blog for one thing, then checking the Web site for something else. It’s all here. Glad you are too!
