Practical Public Relations Experience That Works For You

Sawmill Marketing Public Relations, headquartered in Baltimore, Maryland, is a full service public relations firm offering social media, traditional media relations programs, crisis communications planning and execution and media training. MBE-09-043

Archive for Chesapeake Conference

bimkeyboardHere are links to some of the Web sites and resources I mentioned during my presentations today at the Maryland Chapter of the Public Relations Society of America’s 32nd Annual Chesapeake Conference at the Sheraton North in Towson, Md. These are good, basic Twiiter and PR tools to get started, and everything listed here is free. On Twitter, search the hashtag #chessie09 for more info, and give me a follow-back at @contactjeff

There are a number of directories to find Twitter followers. A good place to start is Wefollow, where you can search by topics such as ”Celebrity” or “Social Media” or “Baltimore.” Also try Muckrack.

Looking for a dashboard that allows you to better manage your Twitter follows and set up searches for key terms or competitors’ names? Try Hootsuite or Tweetdeck.

To shorten links prior to tweeting, use Bitly, and for a great new resource on Twitter tools, try OneForty.

To follow the media on Twitter, try this great compilation of national journalists by Jeremy Porter. Interested in Baltimore? Click on our ”Guide to Baltimore Media on Twitter” link on the upper right corner of this site.

Want to engage in a weekly Twitter conversation involving journalists, bloggers and PR professionals? Check out #journchat every Monday from 7 to 10 p.m., CST. More info at PRSarahEvans.

PitchEngine is a social media news release builder that enables PR pros to effectively package stories and share them with journalists, bloggers, and influencers worldwide via the social web.

Sign up for HARO to receive free daily summaries from media seeking sources for news stories in development. For urgent source needs, follow the companion Twitter account, @HelpAReporter. You can also follow Profnet on Twitter for leads.

For social media policy guidelines, Todd Defren (once again) shared a great resource at PR Squared, and also check out the policy guidelines at Mashable.

And 10 people in PR and social media worth following on Twitter? Love ‘em or not, here’s a variety pack to get your own list going (in no particular order): Scott Monty, Jason Falls, Todd Defren, Geoff Livingston, Amanda Chapel, Chris Brogan, Shel Holtz, Annie HeckenbergerBill Sledzik and Katie Paine. [Update - here's a great list of 100 PR people to follow, compiled by Valeria Maltoni.]

Thanks for attending/reading. I’d love to see your comments!

Categories : PR, social media
Comments (3)

BALTIMORE, Md. (August 19, 2009) — Jeffrey A. Davis, partner with Baltimore PR firm Sawmill Marketing Public Relations, will speak on the topic of social media for public relations at two conferences this fall.

Davis will present the latest thinking on “Twitter and PR” at the 2009 SMEI Conference and Social Media Road Show, a national gathering of sales and marketing professionals presented by Sales & Marketing Executives International, Inc. Joining him will be an impressive lineup of co-presenters, including Gus Sentementes, technology reporter with The Baltimore Sun, Dave Troy of Roundhouse Technology, Steve Kruskamp of 1st Mariner Bank, Matt Goddard of R2integrated and Greg Cangialosi of Blue Sky Factory.

For more information on the Social Media Road Show, September 25-27 at the Renaissance Baltimore Harborplace Hotel, visit the SMEI registration page or go to www.smei.org.
 
In October, Davis will present two workshops at the 32nd Annual Chesapeake Conference, the annual gathering of communications professionals sponsored by the Maryland Chapter of the Public Relations Society of America.

During a morning session, he will provide an update on the role of social media in traditional public relations programs. He’ll present a second hands-on workshop in the afternoon that will include a look at the “Sawmill Guide to Baltimore Media on Twitter,” recognized nationally as the most comprehensive list of its kind, now up to nearly 200 names.

For more information about PRSA and the Chesapeake Conference, scheduled for October 6 at the Sheraton Baltimore North, Towson, Md., visit the chapter’s Web site at www.prsamd.org.

About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations, headquartered in Baltimore, is a Baltimore PR agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland PR firm specializes in media relations, media training, crisis communications and social media. For additional information, visit www.sawmillmarketing.com.

Categories : PR, Twitter, social media
Comments (1)