Archive for Maryland PR
Opportunities and Challenges of Social Media
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We were asked by a prospect to describe the opportunities and challenges of social media. Rather than write the latest book about it, we came up with these 10 points. What do you think? Did we miss anything?
Opportunities
Social media allows an organization to tell its story directly to audiences without having to go through the filter of the media;
The real value of social media – customer service – means the public can get answers to questions quickly and efficiently, potentially increasing a brand’s reputation;
Social media enables the sharing of video and photos – in addition to text – to provide a better story to a public that does not have time to read;
With mainstream media consumption decreasing as more people head to social media, establishing a presence enables an organization to reach people where and how they want to receive information;
As mobile devices and applications become even more popular, social media enables organizations to offer information where and when consumers want it.
Challenges
While “free” to set up, the cost of social media is in the manpower of monitoring and responding to questions/comments which can become time-consuming when done properly;
By definition, social media is two-way communication, so organizations not accustomed to listening to and responding to criticism sometimes have a difficult time accepting social media;
Opponents and critics have a ready-made venue for their complaints with social media, so monitoring and responding requires the expertise of someone trained to deal with crisis PR and communications;
Some organizations want a defined return on investment (ROI) for their use of social media, but such a measure is difficult to gauge;
With social media, complete control of the message is not in the hands of the organization as it is with one-way communications such as advertising.
‘The DeMarco Factor’ Maryland PR Launch Handled by Baltimore Public Relations Firm
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BALTIMORE, Md. (June 14, 2010) – “The DeMarco Factor: Transforming Public Will into Political Power,” a new book profiling the fascinating inner workings of Annapolis, Maryland through several high-profile public health social justice advocacy campaigns created and run by Vinny DeMarco, has selected Sawmill Marketing Public Relations of Baltimore to handle PR in Maryland that includes a press event in Annapolis followed by media interviews throughout the state prior to appearances in New York and Washington, D.C.
Sawmill is handling media relations, message development and social media for the book launch.
Co-published by Vanderbilt University Press and the American Public Health Association, the book authored by Michael Pertschuk, former chairman of the Federal Trade Commission and founder of the Advocacy Institute, offers a behind-the-scenes look at some of the campaigns lobbyist DeMarco has orchestrated in Maryland, and how the challenges he faced were overcome, revealing insider details of DeMarco’s interactions with lawmakers, advocates, lobbyists and the media.
In 20 years of organizing advocacy campaigns in Maryland, DeMarco has led successful efforts to pass gun control laws (against National Rifle Association opposition), to hike cigarette taxes as a strategy to prevent youth smoking, and to extend health care to hundreds of thousands of low-income workers. He has also built a unique alliance of mainstream and conservative faith groups, which helped secure rare bipartisan votes in Congress for the enactment in July 2009 of landmark FDA regulation of tobacco manufacture and marketing.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com
Maryland PR Firm Selected by GBAHC for Baltimore Public Relations Campaign
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BALTIMORE, Md. (March 8, 2010) – Greater Baltimore AHC, Inc., (GBAHC) has selected Baltimore PR firm Sawmill Marketing Public Relations for a public relations campaign to increase awareness of the firm’s development and property management expertise in affordable housing in the greater Baltimore area.
The Baltimore-based PR and social media company is implementing a comprehensive public relations campaign that includes media and community relations programs including the upcoming grand opening of the newly renovated, MonteVerde, a 301-unit affordable apartment home community for seniors and non-elderly people with disabilities in the lower Park Heights neighborhood of Baltimore.
About Greater Baltimore AHC, Inc.
GBAHC is part of AHC Inc., headquartered in Arlington, VA. It is a private, non-profit developer of affordable housing in the mid-Atlantic region that has been providing quality homes for low- and moderate-income families since 1975. GBAHC, located at 1501 St. Paul Street, has been in the greater Baltimore region since 2002. It currently has developed five properties offering approximately 1,000 affordable apartments. For more information, visit http://www GBAHC.org.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com
Here are links to some of the Web sites and resources I mentioned during my presentations today at the Maryland Chapter of the Public Relations Society of America’s 32nd Annual Chesapeake Conference at the Sheraton North in Towson, Md. These are good, basic Twiiter and PR tools to get started, and everything listed here is free. On Twitter, search the hashtag #chessie09 for more info, and give me a follow-back at @contactjeff
There are a number of directories to find Twitter followers. A good place to start is Wefollow, where you can search by topics such as ”Celebrity” or “Social Media” or “Baltimore.” Also try Muckrack.
Looking for a dashboard that allows you to better manage your Twitter follows and set up searches for key terms or competitors’ names? Try Hootsuite or Tweetdeck.
To shorten links prior to tweeting, use Bitly, and for a great new resource on Twitter tools, try OneForty.
To follow the media on Twitter, try this great compilation of national journalists by Jeremy Porter. Interested in Baltimore? Click on our ”Guide to Baltimore Media on Twitter” link on the upper right corner of this site.
Want to engage in a weekly Twitter conversation involving journalists, bloggers and PR professionals? Check out #journchat every Monday from 7 to 10 p.m., CST. More info at PRSarahEvans.
PitchEngine is a social media news release builder that enables PR pros to effectively package stories and share them with journalists, bloggers, and influencers worldwide via the social web.
Sign up for HARO to receive free daily summaries from media seeking sources for news stories in development. For urgent source needs, follow the companion Twitter account, @HelpAReporter. You can also follow Profnet on Twitter for leads.
For social media policy guidelines, Todd Defren (once again) shared a great resource at PR Squared, and also check out the policy guidelines at Mashable.
And 10 people in PR and social media worth following on Twitter? Love ‘em or not, here’s a variety pack to get your own list going (in no particular order): Scott Monty, Jason Falls, Todd Defren, Geoff Livingston, Amanda Chapel, Chris Brogan, Shel Holtz, Annie Heckenberger, Bill Sledzik and Katie Paine. [Update - here's a great list of 100 PR people to follow, compiled by Valeria Maltoni.]
Thanks for attending/reading. I’d love to see your comments!
