ACS’s ‘Smokeout Challenge’ Endures for 34 Years
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The American Cancer Society’s 34th annual “Great American Smokeout Challenge” is tomorrow, November 19th, when it’s hoped that millions of Americans will take that first step to successfully kicking the smoking habit. I am a reformed smoker so I know first-hand that it ain’t easy, that you need all the support you can muster tomorrow and many days to come, but that it can be done!
“The Great American Smokeout Challenge” is a a timely example of a good idea that endures and as such provides an important focus to a health issue that needs all of the help it can get. It’s also an interesting Catch-22 in that it needs to endure for many years to come as people continue to smoke. 
We’re already seeing chatter on Twitter about tomorrow’s activities, so integrating an official social media campaign into next year’s Smokeout Challenge could help to get this important message to even more smokers. Maybe with a program that sends them periodic text messages and tweets of encouragement?
