We believe we’re really good at social media, media relations, media training and crisis communications. We believe that we are not as good at applying the brakes to preparing, presenting, revising, explaining, tweaking, clarifying, recasting, explaining, detailing, following up on — well, you get the picture — requests for proposals (RFPs) from prospects who came to us for help with business-threatening problems that all agreed required public relations solutions and specifically ones that we proposed. But alas, the proposals went nowhere.
We completely understand that proposals are the “currency” of new business for PR firms, and we also understand that many prospects lack the experience to understand the unique role that PR plays in helping to solve a communications problem.
However, what we want to (finally!) better understand are the signals to alert us to prospects who use the RFP process to determine what they really do want (and it’s not PR!) and/or to be given enough direction that they can now go off and execute on their own. We have recently experienced both scenarios with one going on for six months including teleconferences, meetings, proposals, revisions to same, and on and on.
We welcome any and all suggestions, including “suck it up!” The time to be whining is when no one is coming to you for a proposal!