Anatomy of a Great Hit: The Ripple Effect in Action; Washington Business Journal Covers Twitter, Sawmill
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Once again, Sawmill Marketing Public Relations was the subject of a feature story on social media/social networking phenom Twitter, this time in the current issue of the Washington Business Journal.
We’re thrilled with the coverage, but equally impressed with how such a story came about. (Hint: no press releases were used in the making of this story!)
It all started back in March during a routine update lunch with Baltimore Business Journal advertising & marketing reporter Julekha Dash when, among other topics, we talked about Twitter and social media. A month later, sister publication Boston Business Journal published a Twitter story which later prompted a call from Rob Terry, associate editor of the BBJ, who was working on localizing the Boston story for use in Baltimore (and learned via Julekha about our expertise). The BBJ article appeared in June as the lead item in their Advertising & Marketing edition. Then, the Washington Business Journal article appeared this week, in the September 5 issue. We can’t wait to learn what’s next.
The secret to landing this kind of coverage? Call it a mix of expertise, having the right contacts, a bit of being in the right place at the right time and, most of all, patience.
