BALTIMORE, Md. (October 6, 2008) – AOEware, a Philadelphia-based software company that has created an online tool that bridges the gap between social networking and social computing, has selected Maryland PR firm Sawmill Marketing Public Relations for a national launch campaign to promote the company’s newest product BINDpoint, described as “instant messaging on steroids.”
While traditional chat systems focus on users connecting via peer-to-peer services, BINDpoint, a free service, provides people with the ability to connect instantly without needing to install and configure instant messaging software. Using just a web browser or supported mobile device, people can interact instantly with multiple online communities by way of its streamlined, non-intrusive interface.
Sawmill is implementing a comprehensive national and trade media relations campaign as well as a social media program that will include outreach to gaming, online and business communities.
AOEware is a software company offering a unique “open architecture” messaging platform that provides real-time communications without the creation of a “walled garden.” Its mission is to support the progression of social networking as it evolves into a world of social computing. The firm’s core product, BINDpoint, functions as an interactive communication and collaboration system for individuals, communities and commercial organizations. For more information visit www.AOEware.com
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations, headquartered in Baltimore, is a Baltimore PR agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland PR firm specializes in media relations, media training, crisis communications and social media. For additional information, visit www.sawmillmarketing.com To read Sawmill’s blog on public relations trends visit www.sawmillpr.wordpress.com
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