Author Archive
Jeffrey Davis, a partner with Baltimore, Maryland PR firm Sawmill Marketing Public Relations, has been invited to serve as an expert panelist for the upcoming “Social Slam: Building Your Social Media Toolbox,” presented by the Public Relations Society of America, Maryland Chapter. Details:
Social Slam: Building Your Social Media Toolbox
April 25, 2013
8:30 a.m.
Erickson Living Corporate
Catonsville, MD
Gain a better understanding of social media in 2013! Let the experts guide you through the ins and outs of the top social networking services. Panelists will share how they strategically use social media and create effective content, as well as new trends and best practices for a successful online presence.
Panelists:
Linda Bernstein, Social Media Coordinator with City Paper
Jeffrey Davis, APR, partner with Sawmill Marketing Public Relations
Roswell Encina, Director of Communications with Enoch Pratt Free Library
Mitch Case, Baltimore Office of Promotion & The Arts
Moderator: Tim Parsons, Director of Public Affairs, Johns Hopkins University Bloomberg School of Public Health
For more information and to register, visit the PRSA Maryland Chapter website at www.prsamd.org
Buzz attended yet another new business meeting the other day and had one more glimpse into how some companies are dealing with crisis communications – and it’s not by updating their existing plans!
Nope. Buzz will now call it the “Eric Clapton response.” When the topic of crisis communications comes up, the confident exec extends a fist and calmly knocks on the (wooden) conference room table, saying something along the lines of “we’re in good shape there and really don’t need a crisis plan, but let’s talk about your publicity services.” This was the second time in the span of a week Buzz has heard this response.
Yikes! That means when the crisis does occur (and, yes, all companies experience at least one unplanned situation at one point or another in their lifetimes) Buzz will be called upon for his expertise, but without a plan in place. Talk about expensive!
One more piece of advice from the Clapton song, “Knock on Wood.” Here’s the first line:
“I don’t want to lose this good thing that I’ve got. If I do, I would surely, surely lose a lot…”
Eerie, isn’t it?
Sawmill Named ‘Strategic Partner’ for Mid-Atlantic Marketing Summit in Washington, D.C.
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Maryland PR firm Sawmill Marketing Public Relations has been named strategic partner for the upcoming Mid-Atlantic Marketing Summit set for April 19, 2013 at Gannett/USA TODAY headquarters in Arlington, Va.
Featuring some of the top thinkers and speakers in marketing, the conference themes will focus on emerging technologies and trends in marketing communications.
Topics will include: metrics, mobile, social media, multi-platform campaigns, online video campaigns, experiential advertising, B2B, business development, and much more. This summit will explore the disruptive technologies that are creating a major shift in how marketing and business development professionals reach their audiences and decision makers.
You should attend if you are a CMO, advertising, public relations or marketing executive, entrepreneur, investor, technologist, brand marketer, creative director, researcher, media planner, business development executive or publisher. For more information and to register, visit www.mamsummit.com
Sawmill Named PR ‘Agency of Record’ for Mid-Atlantic Marketing Summit in Baltimore
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BALTIMORE, Md — Sawmill Marketing Public Relations has been named PR and social media agency of record for the upcoming conference, Mid-Atlantic Marketing Summit – Intelligence & Insights on the Future of Communications, taking place Oct. 18 at the Pier 5 Hotel in Baltimore.
The summit, first held in McLean, Va. this past Spring, is the region’s premier event in marketing, technology, communications and media. The inaugural event brought together a sell-out gathering of nearly 400 advertising, marketing, communications and media executives to discuss high-level marketing and communications issues through a series of panels, keynotes, presentations and networking.
The event is co-produced by two of the most respected news organizations of their kind in the region: Potomac Tech Wire, a source for technology news and co-producer of Digital Media Conference East, and Capitol Communicator, covering marketing and communications news.
Themes will focus on emerging technologies and trends in marketing communications. Topics will include: metrics, mobile, social media, multi-platform campaigns, online video campaigns, experiential advertising, B2B, PR, and much more.
The summit will explore the disruptive technologies that are creating a major shift in how communications professionals reach their audiences and decision makers. Attendees will include Chief Marketing Officers and executives in advertising, public relations or marketing, as well as entrepreneurs, investors, technologists, brand marketers, creative directors, researchers, media planners and publishers.
To register, visit www.mamsummit.com
Sawmill Partner Invited to Speak at BBJ Social Media Event
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Sawmill Partner Jeff Davis has been invited to speak on “How to Utilize Social Media to Protect Your Reputation” during a half-day session May 18 at The Conference Center at Sheppard Pratt in Towson, Md. ($69 registration includes a one-year subscription).
The event is hosted by the Baltimore Business Journal, which says, “This morning event will leave you with the information you need to take your social media marketing to the next level. Hear some of Baltimore’s top social media experts as they give you insights on how to take full advantage of today’s social media.”
For additional information and to register, follow this link.
ARDMS Selects Sawmill Marketing Public Relations for Corporate Communications
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BALTIMORE, Md. – Sawmill Marketing Public Relations (SMPR), a Baltimore public relations firm, has been selected by the American Registry for Diagnostic Medical Sonography (ARDMS), Rockville, Md., to provide ongoing corporate communications for the international credentialing organization.
SMPR will develop corporate messaging and corporate communications strategies and programs targeted to current and prospective ARDMS members, the healthcare industry, as well as consumers. The ARDMS corporate communications program elements include traditional as well as social media tactics.
About ARDMS
Founded in 1975, ARDMS is an independent, nonprofit organization that administers examinations and awards credentials in the areas of diagnostic medical sonography, diagnostic cardiac sonography, vascular technology and physician vascular interpretation. Its credentialing programs are accredited by ANSI-ISO 17024 and the National Commission for Certifying Agencies (NACCA). With more than 70,000 certified individuals in the U.S., Canada and throughout the world, ARDMS is the recognized international standard in sonography credentialing. For more information, visit www.ardms.org.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com.
This week’s Baltimore Business Journal showcases @contactjeff as a Twitter account worth following.
The item in “Smart Strategies” notes that PR firms and advertising folks were among the first to use Twitter to promote clients and engage in dialogue with the media. “One of the early adopters in this field was Jeff Davis, a partner with Sawmill Marketing Public Relations.”
“His tweets offer a nice mix of the personal and the professional — and some are quite funny,” the BBJ says. At least that’s their opinion!
In fact, the BBJ was the first to cover Sawmill’s push into social media in 2007, and then in 2008 under the headline: “What Are You Doing? PR firms answer that question and more via social networking phenomenon Twitter”
Ninth Annual ‘TBC Classic’ On Track to Break $1 Million Donation Milestone
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I’m perfecting my awesome swing for Tuesday’s sold-out ninth annual “The Brick Companies Classic” fund-raiser golf event hosted by Sawmill client The Brick Companies with proceeds going to their TBC Foundation.
It’s anticipated that the ninth year will be the charm and they’ll break the $1 million donation milestone. Since this is my first time swingin’ the old clubs at the event held at Queenstown Harbor, will this milestone-smasher simply be a coincidence or will my presence be, once again, over the top?
Fore!!!
Baltimore PR Firm Partner Named to SMEI Baltimore/Washington Chapter Board of Directors
Posted by: | CommentsThe Baltimore/Washington chapter of SMEI (Sales and Marketing Executives International) issued the following press release announcing the 2011-12 Board of Directors, which includes Sawmill Marketing Public Relations partner Jeffrey A. Davis:
HUNT VALLEY, Md. (July 8, 2011) – The Baltimore/Washington chapter of Sales and Marketing Executives International (SMEI) today announced that David G. Poulos, CEO of Granite Partners, LLC has been named president of the regional chapter of the international sales and marketing organization, to serve along with seven members of the board of directors for the 2011-2012 term.
Poulos founded the Sparks, Md.-based Granite Partners in 2006, after serving as Director of Marketing Communications for Graphic Arts Show Company, Inc., Reston, Va., producer of trade shows exclusively for the graphic communications and converting industries. He holds a bachelor of science degree in marketing communications from Northeastern University in Boston.
Joining Poulos on the SMEI Baltimore/Washington board for the 2011-12 term are the following directors:
- Lynn K. Argenbright, employee benefits advisor, PSA Insurance & Financial Services, Hunt Valley, Md.
- Mary Lou Coyle, president, Coyle Studios, Towson, Md.
- Jeffrey A. Davis, partner, Sawmill Marketing Public Relations, Baltimore
- Seth McElroy, VP, marketing & sales administration, Dunbar Armored, Hunt Valley, Md.
- Steve Navarro, director, business development, R2integrated, Baltimore
- Jonathan Oleisky, CEO/founder, Media 924, LLC, Baltimore
- Concetta Sipes, sales representative, Trade Division, K.C. Company, Inc., Hunt Valley, Md.
About SMEI
Founded in 1935, Sales & Marketing Executives International (SMEI) is the worldwide organization dedicated to ethical standards, continuing professional development, knowledge sharing, mentoring students and advancing free enterprise. For more information about the Baltimore/Washington chapter, visit www.smeibaltimore.org
