Author Archive
Updates to ‘Sawmill Guide to Baltimore Media on Twitter’
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We’ve added more updates to the “Sawmill Guide to Baltimore Media on Twitter.” Click on the link to the right of this post to access the listing we started in 2008, launched on New Year’s Day 2009 and kept updating ever since!
This version adds Patch.com, a new hyper-local online news source, a few anchors and reporters from WJZ-TV as well as some additions from The Sun.
To see what all 235+ people on the list are collectively tweeting, follow the list Jeff created. It’s your single source to track what’s happening in the region.
‘The DeMarco Factor’ Maryland PR Launch Handled by Baltimore Public Relations Firm
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BALTIMORE, Md. (June 14, 2010) – “The DeMarco Factor: Transforming Public Will into Political Power,” a new book profiling the fascinating inner workings of Annapolis, Maryland through several high-profile public health social justice advocacy campaigns created and run by Vinny DeMarco, has selected Sawmill Marketing Public Relations of Baltimore to handle PR in Maryland that includes a press event in Annapolis followed by media interviews throughout the state prior to appearances in New York and Washington, D.C.
Sawmill is handling media relations, message development and social media for the book launch.
Co-published by Vanderbilt University Press and the American Public Health Association, the book authored by Michael Pertschuk, former chairman of the Federal Trade Commission and founder of the Advocacy Institute, offers a behind-the-scenes look at some of the campaigns lobbyist DeMarco has orchestrated in Maryland, and how the challenges he faced were overcome, revealing insider details of DeMarco’s interactions with lawmakers, advocates, lobbyists and the media.
In 20 years of organizing advocacy campaigns in Maryland, DeMarco has led successful efforts to pass gun control laws (against National Rifle Association opposition), to hike cigarette taxes as a strategy to prevent youth smoking, and to extend health care to hundreds of thousands of low-income workers. He has also built a unique alliance of mainstream and conservative faith groups, which helped secure rare bipartisan votes in Congress for the enactment in July 2009 of landmark FDA regulation of tobacco manufacture and marketing.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com
BALTIMORE, Md. (January 25, 2010) – Sawmill Marketing Public Relations (SMPR), headquartered in Baltimore, has been awarded a City of Baltimore Women’s Business Enterprise (WBE) certification via the City’s Minority and Women’s Business Opportunity Office , according to Susan J. Anthony, founder and partner of the 15-year-old PR firm that specializes in media relations, social media, media training and crisis communications.
The PR firm also received certification from the State of Delaware via its Office of Management & Budget, Office of Minority and Women Business Enterprise, which certifies MWBEs for State of Delaware Minority and/or Women Business Enterprises.
“We have had ongoing requests for our marketing services from organizations requiring these important designations and seeking WBE and MBE certified communications and PR firms in Baltimore, Maryland and in Delaware,” she said. “We are excited to now be able to work with them and also with other companies and agencies needing our services and expertise as well as the certification.”
Anthony and SMPR partner Jeffrey A. Davis, APR have extensive experience working on city- and state-level PR assignments, particularly in the areas of transportation, health and community relations.
In 2009, Sawmill Marketing Public Relations was awarded a State of Maryland Minority Business Enterprise (MBE) certification (09-043).
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com
Sawmill Introduces ‘Facebook Friday’
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On Twitter, today is “Follow Friday,” when people recommend their favorite users to follow each week.
Here on the PR Buzzsaw, we’re introducing “Facebook Friday,” when on certain Fridays we’ll share a favorite tip for making your Facebook experience (from a PR standpoint) just a little bit better. We’re all about being practical and simple here, so it’ll be just one tip at a time.
This first “Facebook Friday” tip comes via R2integrated’s Page Sands, who delivered an outstanding presentation at a Greater Baltimore Tech Council event this week. Here goes:
When naming your (or your client’s) Facebook page, don’t be tempted to simply call it “XYZ Corporation.” Think about the search implications and use a name that is more likely to deliver search results. As Page explained it, analyze your top keyword search results and name your page using that intelligence. Your friends and fans already know you, but the people you want to reach are more likely to search for a broader term. So instead of “Anthony, Davis & Miller Realty Associates” (which really doesn’t say much), try something more specific, such as “New York City Apartments.”
‘Guide to Baltimore Media on Twitter’ Marks 1st Year
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Today is the one-year anniversary of the “Sawmill Guide to Baltimore Media on Twitter.” What started in 2009 as a simple listing of a handful of 
media on Twitter has grown to a list of 210, with WJZ’s Marty Bass (below) and WBAL Radio’s Rob Lang (left) as two of the names added this New Year’s morning.
You can scroll through the names and follow by clicking on the link on the Sawmill home page (upper right corner). If you’d like to follow all 210 as a single list – a great way to see what they are collectively
tweeting about – click here for the list created by Jeff.
And as always, if you come across any new names or changes we should know about, send us the news and we’ll update the guide right away.
A Snowed-In Buzz Wishes You a Merry One
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To all my friends and followers, I say Happy Holidays and Merry Christmas! Time to break out my favorite wine (Sawmill Creek, Barrel Select Dry White) and kick back a bit. The shoveling can wait.
I’ll still be around the next few weeks – Susan and Jeff will, too – but not working as hard, so Tweet or drop us a line if you need anything. That includes you, Tiger.
And buh-bye to 2009. Don’t let the door hit you on your way out!
- The Buzzed One
Susan Talks Crisis Communications with WMAR-TV
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That’s Sawmill Partner Susan Anthony, left, speaking with WMAR-TV Reporter Roosevelt Leftwich yesterday for a story on their evening newscast about Baltimore Mayor Sheila Dixon. For our national and international readers, the Baltimore mayor was found guilty this week of stealing gift cards that were meant to be distributed to needy children. A crisis PR situation if there ever was one!
The defense team kept Dixon off the witness stand during the trial, and since the jury’s verdict was announced on Wednesday we haven’t heard much from her, other than a few comments outside the courtroom and a brief “press conference” yesterday afternoon when she read a simple statement and took no questions from the media - nothing more than a move designed to deliver a soundbite for the evening news and the next news cycle.
Channel 2 contacted Sawmill Marketing Public Relations for insights into Dixon’s PR strategy and crisis communications efforts to date. Susan told Roosevelt that the Mayor needs to deliver the whole package (words, tone of voice, facial expressions, posture, et al) consistently and repeatedly before the citizens of Baltimore can begin to re-establish trust in her. She emphasized that the longer the Mayor goes without doing so, the deeper the hole she has likely dug for herself.
As if on cue, the Mayor was holding her “press conference” as Susan drove back to the office from Channel 2. She and Sawmill partner Jeff Davis commented that they could hear the nervousness in her voice as she read from the prepared statement that they agreed was an empty one.
Sawmill Media List Shows 200 Are Using Twitter
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Today marks a milestone for the Sawmill Guide to Baltimore Media on Twitter, the list we launched on Jan.1, 2009. As of this morning, we’ve hit 200 reporters/producers/editors on Twitter, all accessible here.
For anyone in PR who’s still wondering whether Twitter is today’s version of the CB Radio, take a scroll through the list, check out who’s actively engaging with their followers and even asking for news sources. You might be surprised at what you’ll find. We’ve located numerous stories for clients using this list and invite you to jump in and do the same!
Maryland PR Firm Marks 15th Year Milestone
Posted by: | CommentsBALTIMORE, Md. (October 19, 2009) – Sawmill Marketing Public Relations, a public relations firm headquartered in Baltimore, Md., this month marks its 15th year in business, according to Susan J. Anthony, founder and partner of the Baltimore PR agency that provides social media, traditional media relations, media training and crisis communications planning and execution to business-to-business, business-to-consumer and professional services clients.
“Since our beginning in 1995, so much has changed about how business is conducted – the impact of how we communicate with one another being at the top of the list – as well as how public relations has changed, with the explosion of social media being the most far-reaching change,” Anthony said. “We remain as excited and passionate about the work we do and its positive impact on the business and marketing objectives of our clients as we did 15 years ago.”
In its first 15 years in business Sawmill Marketing Public Relations has provided its services to a variety of high profile clients including the family of Chandra Levy, the landmark Intelligent Design legal case of Kitzmiller, et al versus Dover Area School District that was covered by national and international media, and public relations for ABC’s Extreme Makeover: Home Edition.
Today, the firm’s client roster includes companies with national and regional marketplaces in business and service sectors including global asset management, commercial and multi-family real estate development and property management, higher education, health care, architecture/construction management, design-build mechanical contracting and restaurant/food service.
Among the first firms nationwide to establish a social media practice, Anthony and partner Jeffrey A. Davis APR co-author the agency’s four-year-old blog, the PR Buzzsaw, and have developed an expertise in integrating corporate blogging, Facebook and Twitter strategies with traditional communications. In January the PR and social media agency launched the “Sawmill Guide to Baltimore Media on Twitter” listing that has been recognized nationally as the premiere resource of its kind.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR and social media marketing agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com.
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