Nope. Buzz will now call it the “Eric Clapton response.” When the topic of crisis communications comes up, the confident exec extends a fist and calmly knocks on the (wooden) conference room table, saying something along the lines of “we’re in good shape there and really don’t need a crisis plan, but let’s talk about your publicity services.” This was the second time in the span of a week Buzz has heard this response.
Yikes! That means when the crisis does occur (and, yes, all companies experience at least one unplanned situation at one point or another in their lifetimes) Buzz will be called upon for his expertise, but without a plan in place. Talk about expensive!
One more piece of advice from the Clapton song, “Knock on Wood.” Here’s the first line:
“I don’t want to lose this good thing that I’ve got. If I do, I would surely, surely lose a lot…”
Eerie, isn’t it?
BALTIMORE, Md. – Sawmill Marketing Public Relations (SMPR), a Baltimore public relations firm, has been selected by the American Registry for Diagnostic Medical Sonography (ARDMS), Rockville, Md., to provide ongoing corporate communications for the international credentialing organization.
SMPR will develop corporate messaging and corporate communications strategies and programs targeted to current and prospective ARDMS members, the healthcare industry, as well as consumers. The ARDMS corporate communications program elements include traditional as well as social media tactics.
Founded in 1975, ARDMS is an independent, nonprofit organization that administers examinations and awards credentials in the areas of diagnostic medical sonography, diagnostic cardiac sonography, vascular technology and physician vascular interpretation. Its credentialing programs are accredited by ANSI-ISO 17024 and the National Commission for Certifying Agencies (NACCA). With more than 70,000 certified individuals in the U.S., Canada and throughout the world, ARDMS is the recognized international standard in sonography credentialing. For more information, visit www.ardms.org.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com.
I’m perfecting my awesome swing for Tuesday’s sold-out ninth annual “The Brick Companies Classic” fund-raiser golf event hosted by Sawmill client The Brick Companies with proceeds going to their TBC Foundation.
It’s anticipated that the ninth year will be the charm and they’ll break the $1 million donation milestone. Since this is my first time swingin’ the old clubs at the event held at Queenstown Harbor, will this milestone-smasher simply be a coincidence or will my presence be, once again, over the top?
The Baltimore/Washington chapter of SMEI (Sales and Marketing Executives International) issued the following press release announcing the 2011-12 Board of Directors, which includes Sawmill Marketing Public Relations partner Jeffrey A. Davis:
HUNT VALLEY, Md. (July 8, 2011) – The Baltimore/Washington chapter of Sales and Marketing Executives International (SMEI) today announced that David G. Poulos, CEO of Granite Partners, LLC has been named president of the regional chapter of the international sales and marketing organization, to serve along with seven members of the board of directors for the 2011-2012 term.
Poulos founded the Sparks, Md.-based Granite Partners in 2006, after serving as Director of Marketing Communications for Graphic Arts Show Company, Inc., Reston, Va., producer of trade shows exclusively for the graphic communications and converting industries. He holds a bachelor of science degree in marketing communications from Northeastern University in Boston.
Joining Poulos on the SMEI Baltimore/Washington board for the 2011-12 term are the following directors:
- Lynn K. Argenbright, employee benefits advisor, PSA Insurance & Financial Services, Hunt Valley, Md.
- Mary Lou Coyle, president, Coyle Studios, Towson, Md.
- Jeffrey A. Davis, partner, Sawmill Marketing Public Relations, Baltimore
- Seth McElroy, VP, marketing & sales administration, Dunbar Armored, Hunt Valley, Md.
- Steve Navarro, director, business development, R2integrated, Baltimore
- Jonathan Oleisky, CEO/founder, Media 924, LLC, Baltimore
- Concetta Sipes, sales representative, Trade Division, K.C. Company, Inc., Hunt Valley, Md.
Founded in 1935, Sales & Marketing Executives International (SMEI) is the worldwide organization dedicated to ethical standards, continuing professional development, knowledge sharing, mentoring students and advancing free enterprise. For more information about the Baltimore/Washington chapter, visit www.smeibaltimore.org