Practical Public Relations Experience That Works For You

Sawmill Marketing Public Relations, headquartered in Baltimore, Maryland, is a full service public relations firm offering social media, traditional media relations programs, crisis communications planning and execution and media training. MBE-09-043

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Facebook  unveiled a series of changes to Facebook pages this week, answering the wishes of some Page Administrators while confusing others. Here’s a chance to learn what’s up, straight from the source, during a special video chat with their engineers on Wednesday. Here’s the announcement:

We introduced major improvements to Facebook Pages this month. These new features will help you manage communication, express yourself, and increase engagement. Learn more about the improvements during this exclusive sit-down with engineers who worked on the product and Facebook Pages experts. Tune in to Facebook Live (http://apps.facebook.com/facebooklive) at 2:30 PM ET on February 23.

Sawmill will tune in, so if you are a page admin with questions, let us know.

Categories : PR
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We started to compile a list of Baltimore media on Twitter in 2008, published it on New Year’s Day in 2009 and updated it every time we came across a new account.

Today we present the 2011 edition of the “Sawmill Guide to Baltimore Media on Twitter,” now more than 250 names!

The list can be accessed here, and it resides on our home page all year long (see the link on the right). If you have any updates, please leave a comment and we’ll share.

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Dec
24

Merry Christmas, Hon

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Laura Vozzella’s column in the Baltimore Sun does a great job of capturing the PR firestorm over a local restaurateur’s decision to trademark “Hon.”

Rather than debate the merits of the decision to claim rights to the word and the way the restaurateur went about defending her point of view, look at how PR missteps and social media are intensifying this storm.

Many people continue to say “any publicity is good publicity.” BP doesn’t think so, and the owner of this restaurant (and gift shop and festival) surely won’t believe it when this fiasco eventually fizzles out.

The mishandling of the news led to a spoof Twitter account, boycott the restaurant Facebook page, blog posts, newspaper comment section posts, a protest and a string of critical Yelp “reviews,” all within hours of this firestorm. Fanning the flames even more, the restaurant’s graphic design (and presumably not PR) consultant weighed in with a profanity-laced post (click on comments to find the one from “springray“) that went viral, while a rejected Yelp review found a new life and many more eyeballs on countless blogs.

In the meantime, Buzz is dying to hear what counsel the unidentified “publicist” referenced in The Sun‘s column offered when the the idea to trademark “Hon” was discussed!

Dec
18

Calling All Journalism Grads

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So you want to be a journalist? For the New York Times? Well then check out this video (and make sure you have a subscription to the newspaper).

Categories : PR
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Nov
24

Happy Thanksgiving from Buzz

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For this Thanksgiving, Tweetsgiving — whatever you choose to celebrate — Buzz and the entire crew at “The Sawmill” wish you and yours a safe, calorie-filled and relaxing holiday.

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It’s Facebook Friday here at Sawmill, so isn’t it convenient that we’re hearing rumors today about a big Facebook announcement coming Monday.

If the investigative bloggers and re-tweeters are correct, we’ll soon have access to Facebook email addresses. What impact will a Facebook email service have on Gmail, Yahoo, Hotmail and AOL? We’ll soon find out. For me, buzz@facebook.com has a nice ring to it!

Update: On Monday, Nov. 15, Facebook founder Mark Zuckerburg announced details of what he called a “modern messaging system” that combines all of your messages (text, SMS, email) into a single conversation history and “social in-box” that filters and presents only the messages you want to see from the people you want to hear from. You can read all the details on the Facebook blog.

Categories : social media
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BALTIMORE, Md. (November 1, 2010) — Jeffrey A. Davis, a partner with Baltimore public relations firm Sawmill Marketing Public Relations, has been invited to make a presentation on social media at an upcoming meeting of the Catholic Press Association.

Davis, a former newspaper reporter, will explain how social media has evolved and what some of the current best practices are in the industry and how to integrate tools such as Facebook, Twitter and LinkedIn with an organization’s traditional communications programs. The presentation will take place on Nov. 4 in Baltimore at the group’s Eastern Region meeting, attended by newspaper executives from throughout the region.

“Jeff was one of the first PR professionals to understand and embrace social media as a powerful public relations tool and continues to be a  leading advocate of it,” said Susan J. Anthony, founder and partner of the firm.

He has conducted similar presentations and workshops in recent years, including a meeting in Dallas of CEOs from some of the largest companies in the seniors housing and care industry, a Fortune 50 aerospace and defense contractor, a national meeting of Sales and Marketing Executives International (SMEI), the Maryland chapter of the Public Relations Society of America, and the American Red Cross of Central Maryland.

About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR and social media marketing agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com.

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Oct
15

Sawmill’s Sweet Sixteen

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Today marks the 16th anniversary of the founding of Sawmill Marketing Public Relations in Baltimore, Md. It’s a Friday, too, so what better reason to celebrate?

It all started with an international law firm based in Philadelphia that hired us to gain visibility for their office in Washington, D.C. We continued to do some high profile work for their director of marketing over the years, and we thank them for helping to get us started back in 1995!

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We’ve added more updates to the “Sawmill Guide to Baltimore Media on Twitter.” Click on the link to the right of this post to access the listing we started in 2008, launched on New Year’s Day 2009 and kept updating ever since!

This version adds Patch.com, a new hyper-local online news source, a few anchors and reporters from WJZ-TV as well as some additions from The Sun.

To see what all 235+ people on the list are collectively tweeting, follow the list Jeff created. It’s your single source to track what’s happening in the region.

Categories : Uncategorized
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Aug
06

Facebook Friday: Explaining Social Plugins

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Ever wonder what those “like” buttons mean when you are on sites outside of Facebook? Then check out this video explaining social plugins.

Categories : social media
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