Author Archive
Sawmill Partner Joins Arts Foundation Board
Posted by: | CommentsBALTIMORE, Md. (December 3, 2012) — Susan J. Anthony, partner, Baltimore PR firm Sawmill Marketing Public Relations, has been elected to the Northern Baltimore County Arts Foundation (NBCAF) Board, established in 2006 to promote arts awareness and education in northern Baltimore County as well as to financially support an arts scholarship program for area high school students.
“I’m delighted to be involved with the NBCAF and to help them move their important mission forward,” Anthony said. “I hope to increase the Foundation’s awareness among other arts/cultural organizations through introductions and similar activities as a strategy to accelerate its growth.”
NBCAF key fundraising activities include the annual Dinner with the Artists and the Gunpowder River Artfest held each June.
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Media Relations Tip #9: It’s About Relevancy and Newsworthiness
Posted by: | CommentsIn putting together a by-lined article pitch to an industry trade publication for our client AHC-Greater Baltimore, I have been reminded of the many panel discussions by reporters that most of us have attended through the years. Almost without exception, at least one reporter on the panel wearily requests, “please do your homework before you pitch me — know my beat as well as the types of stori
es I cover.”
With those words clearly in my head, I’m fine-tuning my pitch in anticipation that the lucky editorial recipient clearly sees, and therefore immediately agrees, that my article idea is both relevant and newsworthy.
Then all I’ll need to do is deliver on the promise.
BALTIMORE, Md. (July 23, 2012) – Susan J. Anthony, founder and partner of Sawmill Marketing Public Relations, a Baltimore public relations firm, has been appointed to the board of directors of Single Carrot Theatre
, an ensemble theatre company on North Avenue in Baltimore.
” I have been a season ticket subscriber, supporter, volunteer and even a participant in a recent Single Carrot production so I am delighted to now also be a member of its board of directors,” Anthony said.
Single Carrot Theatre begins its sixth season this fall with four productions, including a world premiere of a play and a growing offering of special events and activities.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com
An Important Definition of News from the 1st Viscount Northcliffe
Posted by: | CommentsA recent return visit to the Newseum (a must see and see again, IMO) I discovered this quote carved into a wall: “News is what somebody, somewhere, wants to suppress,” from Lord Northcliffe
, a British newspaper publisher who died in 1922.
Based on that quotation, what was true in Lord Northcliffe’s day is even more so today, yet harder to accomplish given the amount of traditional and online sources of news and information.
Given the opportunity, how would he edit that quote today or would he say “stet”?
What Does Your Community Relations Program Say About You?
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We are firm believers in the important role community relations has in an organization’s public relations program. The issues, causes, activities and groups you support nearly always communicate your company’s essence and values.
For example, the Parks and People Foundation is an organization that we have supported in a variety of ways for many years. We believe in what they do and what they stand for and want to do our part to help them fulfill their mission. It’s that simple and also that important to us.
So Where Does the Name ‘Sawmill’ Come From?
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One of the most oft-asked question of us is, “where does the name “Sawmill” come from?” I wish there was a more exotic answer than the one I am about to offer.
The “Sawmill” in our name comes from the gentle, beautiful and meandering Sawmill Creek (left) that winds its way from northern Baltimore County, including where I live, through Anne Arundel County until it flows into the Patapsco River.
Sometimes we wish we had a more interesting answer. But in the more than 17 years that Sawmill Marketing Public Relations has been in business the “where does ‘Sawmill’ come from” question is a good reminder that it’s your definition of interesting that matters.
We’re all for continuing to answer “where does the name ‘Sawmill’ come from?” for at least the next 17 years!





