Baltimore PR Firms Share Social Media TipsBy Jeff Davis
Thanks to everyone who came out to the Baltimore Business Journal‘s “Crash Course in Social Media” event yesterday at Sheppard Pratt in Towson. Attendees were treated to a half day of solid content from some of the top PR and social media companies in Baltimore. Here are links to the tools I mentioned during my presentation:
Dashboard for monitoring social media accounts: HootSuite; daily emails with mentions on Twitter: Twilert; instant alerts from across the web: Google Alerts; advanced monitoring and analytics: Radian6
For examples of crisis situations, search for Domino’s Pizza and Chrysler. The new book I mentioned is #FAIL: The 50 Greatest Social Media Screw-Ups by Bernhard Warner.
Finally, here is my slide on steps to take to protect your reputation: