Baltimore PR Firms Share Social Media Tips
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Thanks to everyone who came out to the Baltimore Business Journal‘s “Crash Course in Social Media” event yesterday at Sheppard Pratt in Towson. Attendees were treated to a half day of solid content from some of the top PR and social media companies in Baltimore. Here are links to the tools I mentioned during my presentation:
Dashboard for monitoring social media accounts: HootSuite; daily emails with mentions on Twitter: Twilert; instant alerts from across the web: Google Alerts; advanced monitoring and analytics: Radian6
For social media policies, the policies by Southwest Airlines and Ford are good examples. For a searchable database, check out Social Media Governance.
For examples of crisis situations, search for Domino’s Pizza and Chrysler. The new book I mentioned is #FAIL: The 50 Greatest Social Media Screw-Ups by Bernhard Warner.
Finally, here is my slide on steps to take to protect your reputation:
