BP continues to distinguish itself in a growing number of categories in the ongoing sad saga of the Gulf of Mexico oil spill mess, including the bewildering way it communicates with the world.
Sunday’s photo of Tony Hayward watching his yacht race was one that will rank high on the “If I didn’t see it with my own eyes I would have never believed it” list! How could anyone at BP have thought that would be an OK way to spend a Sunday afternoon in public and that the media would give his attendance a pass?
While the opportunity has been missed for BP to get out in front of the crisis as well as also ignoring a long list of other effective crisis communications fundamentals, there is still time (thanks in part to BP’s difficulties in finding a workable solution to capping the leak) for BP to communicate — through their actions and words on and off the job — genuine and sincere empathy to a world that is in dire need of it.
Will they do it?