Archive for community relations
Effective Community Relations Programs Should Always Reflect Company Passions
Posted by: | CommentsWe like to believe that our community relations program is a model that other companies should follow in designing their own programs: support community efforts that reflect your own passions and do so with time, expertise and, of course, money.
For example, at Sawmill we have a passion for the area’s creative endeavors including The Creative Alliance, The Stoop Storytelling Series and the
Single Carrot Theatre. We willingly support them in every way possible and are enriched as a result which is an added bonus to any organization’s community relations program.
How is your passion reflected in your community relations program?
Sawmill Marketing Public Relations Marks 17th Year
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I’ll spare us the parade of trite sayings such as “it seems like only yesterday, blah, blah blah” about Sawmill Marketing Public Relations marking its 17th year in business. Instead, here are two of my high highlights as well as three maxims that I’m sure will guide us the next 17 years as they have since 1995.
High Highlight #1: No question..it’s when Jeff came on board and we became SMPR partners. A Public Relations professional to his core who has lead us in new directions…most notably/recently his expertise in social media…he is also a genuinely nice guy and good friend.
High Highlight #2: Being on site (and working around the clock day after day) for five weeks at the 2002 Winter Olympic Games in Salt Lake City where we represented a resort property that was an unofficial Olympic Village for Nordic ski and biathlon teams from around the world. It was a heady experience working with major national and international media on a daily basis and in close daily contact with athletes of that caliber.
Our Three Maxims:
- Always Take the High Road. No exceptions, no detours.
- It is a Small World. In large measure reputations rise and fall as a result of this simple statement.
- LOVE what you do or don’t do it anymore. A great day @ SMPR is when we get a “hit” for a client and/or we provide counsel that a client recognizes as smart, insightful and new.
Thank you for your part in helping us to arrive at age 17 and for your continuing help to propel us to the next 17 years.
Ninth Annual ‘TBC Classic’ On Track to Break $1 Million Donation Milestone
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I’m perfecting my awesome swing for Tuesday’s sold-out ninth annual “The Brick Companies Classic” fund-raiser golf event hosted by Sawmill client The Brick Companies with proceeds going to their TBC Foundation.
It’s anticipated that the ninth year will be the charm and they’ll break the $1 million donation milestone. Since this is my first time swingin’ the old clubs at the event held at Queenstown Harbor, will this milestone-smasher simply be a coincidence or will my presence be, once again, over the top?
Fore!!!
Sawmill Marketing Public Relations Named Agency for FCC Environmental, LLC
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BALTIMORE, Md. (September 21, 2011) – Sawmill Marketing Public Relations, a Baltimore public relations firm, has been selected by FCC Environmental, LLC, one of the world’s largest environmental services companies with an expertise in waste oil collection and processing, for a comprehensive awareness campaign for its first sustainable used motor oil recycling facility.
The campaign will include strategic message development, traditional media relations, website development and management, community relations, crisis communications planning and spokesperson training.
The $50 million facility, to be located in Baltimore, is the first of several used motor oil recycling operations planned by the company in the United States.
About FCC Environmental
FCC Environmental, LLC provides recycling services for the automotive, commercial and industrial sectors of the U.S. economy. Its service offerings include used oil collection and processing, collection and recycling of used oil filters and antifreeze, along with parts cleaner supply and service, plus field service activity and emergency response capabilities to support the requirements of its customers.
Headquartered in Houston, FCC Environmental has maintained a regional office and operation in Baltimore since 1950. It has 38 branches and terminals throughout an 18 state operation, serving over 30,000 customer locations. It is a wholly owned subsidiary of Fomento de Construcciones y Contratas (FCC), one of the world’s largest environmental service providers with headquarters in Madrid, Spain. With more than 90,000 employees operating in over 50 countries, FCC was able to provide the financial capability and leadership to allow FCC Environmental, LLC to expand its service offerings. For more information, visit www.FCCenvironmental.com.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com.
Picnic in the Park!
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We’re involved in the community in many ways here at Sawmill and one of our favorite organizations is the Parks & People Foundation. I’ve been a member of the board of directors for many years and on Sept. 24 we’re holding a picnic fund-raiser. Join us if you can!
Picnic in the Park
A Benefit for the Parks & People Foundation
Please join the friends and fans of the Parks & People Foundation for an elegant picnic in one of Baltimore’s most beautiful parks. Enjoy the gardens of the historic Howard Peters Rawlings Conservatory, feast on the bounty of the harvest from local farmers and fill your glass with offerings from premier breweries and wineries.
Saturday, September 24, 6-9 p.m. at the Howard Peters Rawlings Conservatory and Botanical Gardens 3100 Swann Dr. in Druid Hill Park, Baltimore, Maryland. Tickets are $75 person. Visit the Parks & People website to reserve your spot!
The Parks & People Foundation is dedicated to supporting a wide range of recreational and educational opportunities; creating and sustaining beautiful and lively parks; and promoting a healthy natural environment for Baltimore.
Kudos to Fireline Corp. President for Maryland Daily Record Award
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We were delighted to nominate Anna Gavin, 28, president of Fireline Corporation, a Sawmill client, for the Maryland Daily Record “20 in their 20′s” award that recognized young leaders for their exceptional professional and personal achievements at this early stage of their careers.
The award is meaningful and the recognition is invaluable!
Community Relations and Personal Passion Can be a Great Marriage
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Craftsmen Developers, a Sawmill Marketing Public Relations client, hosted its second annual fund-raising event this weekend for the Hospice of the Chesapeake. For a modest ticket price, attendees experienced a leisurely stroll around beautiful waterfront grounds enjoying a delicious lunch and listening to a live band – all while admiring more than 50 privately owned Ferraris, Maseratis, Lamborghinis and Alfa Romeos.
This event, with the third one already scheduled for June 2011, combines the corporate community relations commitment to support local organizations and issues with the Craftsmen Developers leadership team’s passion for luxury Italian automobiles.
We think Craftsmen Developers is on to something that other organizations can take a lesson from: helping others in the communities in which you do business is the right thing to do, of course. But be creative with your community relations activities by combining them with personal interests you are passionate about.




