They will be part of WOW and we urge anyone who has yet to see a Stoop show (they are almost always sold out) to see them at the Meyerhoff in early March. We bet you’ll  become a devoted fan as we are.

First, here is PRSA’s official definition that’s been in place since 1982: “Public relations helps an organization and its publics adapt mutually to each other.”

And for context, here are the accepted definitions of two related disciplines: “Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development,” and “Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services.”

Since last fall the team behind the “Public Relations Defined” initiative solicited ideas and came up with three finalist definitions:

1. Public relations is the management function of researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build mutually beneficial relationships and achieve results.

2. Public relations is a strategic communication process that develops and maintains mutually beneficial relationships between organizations and their key publics.

3. Public relations is the engagement between organizations and individuals to achieve mutual understanding and realize strategic goals.

Visit the PRSA website set up for this project to be part of the process. After the comment period ends this Monday an international group will convene to modify the three final descriptions that will be put to a final vote.

And some still think PR is all about party planning and publicity?

It was one of those extreme PR assignments that come along every so often, requiring constant caffeine injections as we managed all aspects of media relations while a team of more than 1,500 volunteers built a 4,300-square-foot home and a therapeutic riding facility in less than a week. Actually 106 hours, to be exact, and we wouldn’t trade those 20-hour days for anything.

Sawmill was brought on board to craft messages, help with product placement, provide media coaching and provide round-the-clock management of the onslaught of media coverage that was sure to arrive with Ty Pennington (seen above with the Luther family on “Move That Bus” day) and the rest of the cast of the Emmy Award-winning reality television show, including the always-in-pink Designer/Carpenter Paige Hemmis (below, chilling with Jeff just after the door-knock).

During the course of the build week, results included more than 55 television stories, dozens of newspaper articles, regular live radio interviews coverage in the trade press and one surprised family!

A reminder to each of us that our comments oftentimes take on a life of their own.  Now give me 20 more push ups!

The day-long workshop will be held on the campus of the College of Southern Maryland in Leonardtown.

Anthony will speak on “Getting More Mileage from Media: Part One, Traditional Media,” while Davis will speak on “Getting More Mileage from Media: Part Two, Online Media.”  Both sessions will include ample time for discussion and questions from attendees.

About PRISM

Public Relations Individuals of Southern Maryland (PRISM) is a professional organization for public relations and marketing practitioners in the Southern Maryland region, including Charles, Calvert, and St. Mary’s counties. The purpose of the organization is to provide professional development and networking opportunities to individuals who work in public relations and marketing. The PRISM members serve in various industries such as economic development, defense, retailing, health care, government, non-profit, education, and professional services. For more information visit www.prismonline.info

About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com

For example, at Sawmill we have a passion for the area’s creative endeavors including The Creative Alliance, The Stoop Storytelling Series and the Single Carrot Theatre.  We willingly support them in every way possible and are enriched as a result which is an added bonus to any organization’s community relations program.

How is your passion reflected in your community relations program?

High Highlight #1: No question..it’s when Jeff came on board and we became SMPR partners. A Public Relations professional to his core who has lead us in new directions…most notably/recently his expertise in social media…he is also a genuinely nice guy and good friend.

High Highlight #2: Being on site (and working around the clock day after day) for five weeks at the 2002 Winter Olympic Games in Salt Lake City where we represented a resort property that was an unofficial Olympic Village for Nordic ski and biathlon teams from around the world. It was a heady experience working with major national and international media on a daily basis and in close daily contact with athletes of that caliber.

Our Three Maxims:

• Always Take the High Road. No exceptions, no detours.
• It is a Small World. In large measure reputations rise and fall as a result of  this simple statement.
• LOVE what you do or don’t do it anymore. A great day @ SMPR is when we get a “hit” for a client and/or we provide counsel that a client  recognizes as smart, insightful and new.

Thank you for your part in helping us to arrive at age 17 and for your continuing help to propel us to the next 17 years.

The item in “Smart Strategies” notes that PR firms and advertising folks were among the first to use Twitter to promote clients and engage in dialogue with the media. “One of the early adopters in this field was Jeff Davis, a partner with Sawmill Marketing Public Relations.”

“His tweets offer a nice mix of the personal and the professional — and some are quite funny,” the BBJ says. At least that’s their opinion!

In fact, the BBJ was the first to cover Sawmill’s push into social media in 2007, and then in 2008 under the headline: “What Are You Doing? PR firms answer that question and more via social networking phenomenon Twitter”

It’s anticipated that the ninth year will be the charm and they’ll break the $1 million donation milestone. Since this is my first time swingin’ the old clubs at the event held at Queenstown Harbor, will this milestone-smasher simply be a coincidence or will my presence be, once again, over the top?

Fore!!!

The campaign will include strategic message development, traditional media relations, website development and management, community relations, crisis communications planning and spokesperson training.

The $50 million facility, to be located in Baltimore, is the first of several used motor oil recycling operations planned by the company in the United States.

About FCC Environmental

FCC Environmental, LLC provides recycling services for the automotive, commercial and industrial sectors of the U.S. economy. Its service offerings include used oil collection and processing, collection and recycling of used oil filters and antifreeze, along with parts cleaner supply and service, plus field service activity and emergency response capabilities to support the requirements of its customers.

Headquartered in Houston, FCC Environmental has maintained a regional office and operation in Baltimore since 1950.  It has 38 branches and terminals throughout an 18 state operation, serving over 30,000 customer locations. It is a wholly owned subsidiary of Fomento de Construcciones y Contratas (FCC), one of the world’s largest environmental service providers with headquarters in Madrid, Spain. With more than 90,000 employees operating in over 50 countries, FCC was able to provide the financial capability and leadership to allow FCC Environmental, LLC to expand its service offerings. For more information, visit www.FCCenvironmental.com.

About Sawmill Marketing Public Relations

Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com.