Community Relations and Personal Passion Can be a Great Marriage

Craftsmen Developers, a Sawmill Marketing Public Relations client, hosted its second annual fund-raising event this weekend for the Hospice of the Chesapeake. For a modest ticket price, attendees experienced a leisurely stroll around beautiful waterfront grounds enjoying a delicious lunch and listening to a live band – all while admiring more than 50 privately owned Ferraris, Maseratis, Lamborghinis and Alfa Romeos.

This event, with the third one already scheduled for June 2011, combines the corporate community relations commitment to support local organizations and issues with the Craftsmen Developers leadership team’s passion for luxury Italian automobiles.

We think Craftsmen Developers is on to something that other organizations can take a lesson from: helping others in the communities in which you do business is the right thing to do, of course. But be creative with your community relations activities by combining them with personal interests you are passionate about.