Oct
28
Crisis Communications Tip #16: Doing the Right Thing is Not a Guarantee
By
Despite keeping everyone up to date and informed about an unpleasant situation, a client alerted us that someone had contacted the media and a story immediately appeared.
This underscores the point that, like so many things in life, there are no guarantees. Organizations who routinely do the right things to keep everyone in the loop about the good as well as the bad news, need to also factor in the fact that someone will likely take it upon themselves to share the information with others, whether it’s a reporter, Facebook friends or Twitter followers.
Please keep “no guarantees” in mind as you conduct the annual review of your crisis communications plan.
