Crisis Communications Tip #41 – Spend More Time On Crisis Plan Than Company Picnic

With the weather beginning to warm up, many are beginning to think about the annual company picnic, which reminds me of my favorite quote about crisis communications planning:

“Small companies spend more time planning the company picnic than preparing for a crisis that might run them out of business,” says Katherine Heaviside, president of Epoch 5 Public Relations, a Huntington (N.Y.) communications and crisis management firm, who was quoted in BusinessWeek SmallBiz.

How many businesses out there have their priorities out of whack? If it’s you, here’s another idea to add to your Spring/Summer to-do list – “develop crisis communications plan.”