An organization’s crisis communications situation is never a single event dealt with by a single activity. Instead, it’s a multifaceted and often complicated set of circumstances requiring a steadfast, consistent and determined execution of activities. But what about the marketing impact of a crisis?
We’ve been reminded of this the past few months while dealing with a client’s crisis communications problems and are just now finalizing a strategy for handling the marketing implications while keeping one eye still focused on the crisis.
The most valuable crisis communications plans are those that help an organization effectively manage the crisis at hand while simultaneously staying connected to its marketplace with relevant brand messaging.