Crisis Communications Tip #9: Develop an Audience Strategy

While many focus their crisis communications effort primarily on crafting what to say, we believe it’s also critical to develop an audience strategy for the crisis messaging.

Begin by prioritizing the audience that is impacted the most and then identify the influencer audiences. This exercise should quickly reveal the crisis communications audience strategy as well as options for how best to begin communicating with them.

Additionally, the audience strategy will help to fine tune and customize the crisis messaging so that it is relevant and credible to the target audiences.