Crisis Communications

When Crisis Strikes Your Organization…
and There’s No Doubt It Will

You’ll be in a better position to protect your reputation and communicate effectively when you have a crisis communications plan in place to guide you along the way. Sawmill Marketing Public Relations will meet with your team to provide an overview of the latest thinking in crisis communications and begin building a customized plan that you can use at a moment?s notice. During the Crisis Communications Summit, you’ll learn the latest strategies and real life lessons you can put to use right away.

You’ll be better prepared for a crisis when you learn:

• How to define a crisis: the internal view vs. outsiders’ perceptions.
• The realities of crisis and how to turn them into opportunities.
• Common crisis mistakes made by others.
• How to conduct an internal risk assessment and the startling events to plan for.
• The 10 steps to building your own crisis communications plan.

The summit will include valuable information on:

• Where to establish a media headquarters and what to have on hand.
• The first 10 questions reporters are guaranteed to ask when a crisis occurs.
• How to get the word out with “dark sites” and blogs.
• Insights into how others have managed a crisis.

You will leave the Crisis Communications Summit ready to develop your own crisis communications plan using the tools and templates shared during the session. We’ll share examples of crisis communications plans so you can see first-hand how other organizations have planned for an emergency. You’ll see actual video clips of how crisis situations were handled by others, including footage of a press conference in connection with a terrorist threat to blow up a tunnel!

Who Should Participate?

The Crisis Communications Summit will provide case study examples that will better equip your team to plan for and carry out an unplanned event bringing serious ramifications. The summit is ideal for anyone involved in an organization’s planning activities, and is especially well suited for Communications Directors, PR Managers, Marketing Directors, Risk Managers and other professionals in a wide range of commercial and non-profit sectors.

Full-day Summit includes delivery of a comprehensive planning template that you can use to create your own crisis communications plan. Also available from Sawmill Marketing Public Relations: crisis communications planning services, assessments of your existing plan and on-site assistance during an emergency. Contact us for details.

Your Summit Leaders

Presented by Susan J. Anthony and Jeffrey A. Davis, partners with Sawmill Marketing Public Relations in Baltimore, a 15-year old firm specializing in media training, crisis communications, media relations and social content integration.