I’ve been invited to address the topic of “Social Media Applications for Commercial Real Estate” at an upcoming meeting of Baltimore CREW (Commercial Real Estate Women) from 8 to 10 a.m. on Feb. 22. Here’s the blurb promoting the talk:
A social media strategy and its relevance is more than just trying to fire off one or two “tweets” a day about your latest project. Like advertising, social media marketing is quickly becoming a necessity in today’s business climate. If you believe business-to-business relationships are all about people – not companies – connecting with each other, then social media is something you’ll want to consider as an efficient way to share your expertise, build new connections and continue conversations with others.
Come hear real-world examples of how social media can be a valuable B2B tool that should be integrated with other marketing communications activities as more purchase decision-makers look to Twitter, Facebook, LinkedIn and blogs for information. Learn how some commercial real estate executives and the media are using Twitter to connect with prospects and news sources, the importance of social media when it comes to online search results, the role social media plays in branding and recruitment, implications for crisis communications and more.