Don’t Miss This [Final] Kodak Moment with ‘Celebrity CMO’ and Author Jeffrey Hayzlett
ByUpdated May 16, 2010…
As a member of the board of directors for the Baltimore-Washington chapter of SMEI (Sales and Marketing Executives International) I’m pleased
to alert PR Buzzsaw readers to an upcoming event that should interest anyone who’s into social media, corporate marketing, business development – or even “The Donald” and “Celebrity Apprentice.”
We’ve arranged for Jeffrey Hayzlett, chief marketing officer for Kodak [update: Eastman Kodak announced Friday he is leaving effective May 28 "to pursue personal projects"] and author of the new book The Mirror Test: Is Your Business Really Breathing? to speak at PSA Financial in Hunt Valley, Md. on Wednesday, May 26, 2010 (cocktail reception and book signing from 6:30 to 7:15 p.m., followed by the program). Tickets are $50 for members, $75 for non-members. First 100 get a free copy of the book. To register, visit the SMEI Baltimore-Washington website or call 410-925-6005.
He’s been described as a “CMO on steriods” who parlayed what he learned running his own business into his [soon to be former] position as Kodak’s CMO where he helped revitalize one of the world’s iconic brands. Forbes magazine annointed him the “Celebrity CMO” because of his countless media appearances, including on Donald Trump’s Celebrity Apprentice. And Advertising Age calls him “a new style of CMO,” especially for his social media skills that made him one of the top 10 C-level executive Twitterers in the world.
Many have “liked” him on Facebook and followed him on Twitter (@jeffreyhayzlett). Now you can meet him in real life (IRL)! at this upcoming SMEI event. Hope to see you there.
[Another update! Melanie Wells, executive editor at Forbes, wrote on her blog Friday that Hayzlett is hashing out the details of a TV show. Read about it here, and consider this one more reason to join us on May 26, just two days before he launches the next phase of his career.]
