Facebook Friday: A Look at Business-to-Business PR
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A common question we hear is how does Facebook apply to business-to-business audiences? We get the appeal for consumers and younger audiences, but B-to-B?
First, take a look at the demographics. The average age on Facebook is 38 (so, yes, that’s an age worth reaching), with around 25 percent ages 45-54 and the 35-44 group at 20 percent, according to stats on the Brian Solis blog. Overall, 61 percent of Facebook’s 400 million active users are 35 or older. They aren’t just high school kids planning this weekend’s party.
A B-to-B social media example that’s getting attention now is TVI Pacific, a publicly traded (Canada) copper mining company taking advantage of Facebook (and other social media tools) to communicate with the investment community. TVI Pacific is using Facebook as its investor relations page and Twitter as a hub to post updates/steer people to other sites (follow @tvipacific). TVI’s YouTube Channel offers company videos and its presentations are on SlideShare. Sounds like their investors have a variety of options to learn about the company and make informed decisions, and it’s working, according to Rhonda Bennetto, executive director of investor communications.
To hear first-hand, listen to this interview with Bennetto on the FIR podcast with hosts Shel Holtz and Neville Hobson.
Hello Jeff:
I wanted to drop you a quick line and say “thank you” for the kind words and exposure. Although I work for TVI and we are doing some very cool things, I’m more interested in getting other companies using social media for Investor Relations so THANKS for the piece on what we’re doing. All my IR SocMed tweeps appreciate the exposure. Have a good weekend.
Rhonda
Rhonda, thanks for stopping by the PR Buzzsaw and for commenting! We appreciate your feedback, and are more than happy to spread the word about what innovative companies are doing in this space. By learning more about what TVI is doing, others will no doubt follow your lead.
Jeff