Facebook Friday: Answering the ‘Facebook Page?’ or ‘Group?’ Question
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It’s one of the first questions we hear when a client is considering its Facebook presence. Do we set up a Facebook Group? Or is a Facebook Page (aka “Fan Page”) more appropriate?
For most companies, the answer is likely going to be “Facebook Page,” as it enables public figures, businesses, organizations and other entities to create an authentic and public presence, according to Facebook. Groups, according to Facebook, “are the place for small group communication and for people to share their common interests and express their opinion.”
If you want to decide for yourself, the reporter in me says go straight to the source. So follow this link to the Facebook blog and their post, “What’s the Difference between a Facebook Page and Group?” And then you make the call!
