Some companies new to the Facebook scene are finding that an overzealous employee or well-meaning fan has already established a Page for a brand or business. (Kind of like the mid-90s when the IT Department and others were claiming URLs well before the C-suite started to realize that a presence on the Wide World Web might be a good idea.)
Fortunately, Facebook has a process for dealing with that pesky issue of trademark infringement. If you – or your client – believe that Facebook is indeed catching on but discover that someone already established a Page, there’s somewhere you can turn to claim your rightfully trademarked name. Go to Facebook’s “Report an Infringing Username” section to “request removal of an unauthorized Page” and you should be on your way to claiming what’s rightfully yours.