Although little has been written about it, Facebook allows you to target specific occupations when setting up an ad program. That’s right, if you want to reach marketing managers (or orthodontists or architects) with your message, there’s a way to do that using the “Precise Interests” selection. This Search Engine Watch blog post offers step-by-step instructions.
A partner with Sawmill Marketing Public Relations, Jeff has extensive expertise in corporate positioning and reputation management, particularly in media relations, media training, crisis communications and social media. Click here to read more about Jeff >>
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Susan J. Anthony formed Sawmill Marketing Public Relations in 1995, following a 20-year tenure with national marketing communications agencies. Click here to read more about Susan >>
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The crankier member of the Sawmill Marketing Public Relations team, Buzz has no shortage of opinions about PR and current events. Click here to read more about Buzz >>
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