I read a comment via Twitter yesterday that really nailed the concept of why paying attention to your Google rankings is so important. It also helped to show the value of Twitter, as I might not have heard this anywhere else.
Todd Defren of SHIFT Communications was one of many “liveblogging” at the NewComm Forum 2008 in Santa Rosa, Calif., and he shared the following, based on a comment from presenter Kami Huyse. Here’s what we saw from Todd’s Twitter post:
@kamichat: “1st page of GOOG results – your new homepage.” #sncr
This point is simple and it really hits home for me. So many companies consider their site’s main page (or those fancy “skip intro” pages) their home page. But what good is it if no one visits it? Their real home page – at least for those who don’t yet know they exist – is what appears on Google after someone types in the right keyword. That’s the real home page for your product or service, and that’s why SEO is so important. Good point, and thanks for sharing.