A hyped-up Peter Shankman, founder of HARO (Help a Reporter Out), drove from NYC to Baltimore earlier this week to share his stories about the startup of what’s become a must-have tool in any social media program. For the few of you not using HARO, it’s a daily set of emails containing summaries of stories reporters are working on and a request for sources.
At Sawmill we’ve had a number of client successes using HARO, so I had the opportunity to personally thank Peter for his addition to the PR and social media toolbox. He was in Baltimore as keynote speaker for the Baltimore Public Relations Council’s conference, “PR Survival: Online, On the Job and in the Future.”
HARO now has more than 100,000 sources and is used by (tens of) thousands of reporters/editors. The company makes over $1 million a year and has plans for an international expansion, he said. Here’s a recent article about HARO by Wired and below is a brief (and less caffeinated) look at what Peter had to say at the conclusion of his remarks: