Buzz attended yet another new business meeting the other day and had one more glimpse into how some companies are dealing with crisis communications – and it’s not by updating their existing plans!
Nope. Buzz will now call it the “Eric Clapton response.” When the topic of crisis communications comes up, the confident exec extends a fist and calmly knocks on the (wooden) conference room table, saying something along the lines of “we’re in good shape there and really don’t need a crisis plan, but let’s talk about your publicity services.” This was the second time in the span of a week Buzz has heard this response.
Yikes! That means when the crisis does occur (and, yes, all companies experience at least one unplanned situation at one point or another in their lifetimes) Buzz will be called upon for his expertise, but without a plan in place. Talk about expensive!
One more piece of advice from the Clapton song, “Knock on Wood.” Here’s the first line:
“I don’t want to lose this good thing that I’ve got. If I do, I would surely, surely lose a lot…”
Eerie, isn’t it?