If you’re like me, figuring out the boundaries of the various social networking sites can get confusing. I use Twitter primarily as a tool for staying on top of industry trends and communicating with fellow PR and social media professionals. On Facebook I have more personal friends than colleagues, while LinkedIn is more about building and communicating a professional identity. While I realize it’s an option, I haven’t allowed my tweets to appear in my Facebook feed and vice versa, as I have built them with different audiences in mind (not to menton the head-scratching that would go on if some comments were cross-posted).
However, a new development announced this week by LinkedIn and Twitter allows your LinkedIn status updates to simultaneously appear as a tweet on your Twitter account. And when you tweet, that same message goes to your LinkedIn connections as well. “Like peanut butter and chocolate,” according to company founders Reid Hoffman and Biz Stone. It’s worth checking out.