The outstanding television series ‘Mad Men’ is expanding and rewarding its following by having select characters regularly posting “what I am doing” updates on Twitter. Don Draper, Peggy Olson and Joan Holloway post tweets about new business pitches, Don’s just-hired secretary, office politics and of course what each are thinking and not saying.
Their tweets emulate the same voice and attitude of these characters as when they appear on your television screen on Sunday nights and their responses are equally in synch. Don’s are one or two words wrapped in a chill; Peggy’s balance between the persona of a secretary and that of a copywriter; while Joan’s are delivered with a snarky bite or two.
The show’s use of this popular social media site is as brilliant as the show itself. I would love to learn who is really posting these tweets. The comments of each of the characters are so in line with who they are in the series that I’m almost positive that the writers of ‘Mad Men’ are involved with each and every post. See for yourself by following these Twitter links for Don Draper, Peggy Olson and Joan Holloway.