BALTIMORE, Md. – The current issue of the Baltimore Business Journal quotes Sawmill Marketing Public Relations partner Jeffrey A. Davis on the current PR strategy of Baltimore Mayor Sheila Dixon. Davis, a former newspaper reporter, said the mayor has handled herself well as she faces an investigation by the prosecutor’s office.
“One rule in crisis public relations is to announce the bad news yourself as quickly as possible,” Davis is quoted as saying in the Maryland business newspaper.
If you don’t announce bad news yourself, the media will find someone who will say something, and that source will not likely know all the facts or properly communicate your point of view, the Baltimore PR firm partner says.
The mayor recently employed a unique strategy by showing up unannounced at a happy hour function attended by members of the Baltimore media. See the PR Buzzsaw account of this crisis communications strategy here.
Sawmill Marketing Public Relations, headquartered in Baltimore, Maryland, is a Baltimore PR firm established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland PR firm specializes in media relations, media training, crisis communications and social media.