Media Relations

Spread Your Message with
Targeted Newsworthy Information

Whether your marketplace is local, national, global or somewhere in between, an ongoing media relations program can deliver timely, relevant and credible information to your target audience.

Sawmill Marketing Public Relations specializes in the development and implementation of media relations programs that focus on turning marketing messages into publicity tools and story ideas that meet the editorial and content needs of editors, reporters and producers of nearly every beat and special interest.

Success Stories

Our media relations programs have a track record of success whether as a company’s stand-alone program or when integrated with traditional and online marketing communications activities.

Sawmill offers a full range of media relations services including:

• Plans that detail specific audiences, messages, news opportunities, materials/tools, implementation timelines.
• Comprehensive media audits including outlets, editorial calendars, beat reporters and their contact information.
• Corporate backgrounders and fact sheets, press releases, media advisories, tip sheets and pitches.
• Case histories, expertise articles, sidebars, expert bios.
• Distribution strategies, including use of the paid wire services.
• Developments and maintenance of online press centers.
• Press events and editorial tours.
• Interview preparation.
• Monitoring and measurement.

Sawmill Has the Experience and Expertise to Also
Tell Your Story Utilizing Social Media

There is an important role that social media tools can play in a comprehensive media relations program such as social networking sites, content syndication and blogs, Web site press rooms and search engine optimization (SEO). These techniques provide opportunities for highly targeted messages reaching people where and when they are paying attention.

Start Getting the Word Out About Your Company

Your media relations program will be developed by Susan J. Anthony and Jeffrey A. Davis, partners with Sawmill Marketing Public Relations in Baltimore, a 15-year old firm specializing in media training, crisis communications, media relations and social content integration.