Practical Public Relations Experience That Works For You

Sawmill Marketing Public Relations, headquartered in Baltimore, Maryland, is a full service public relations firm offering social media, traditional media relations programs, crisis communications planning and execution and media training. MBE-09-043
May
30

Media Training Tip #26: A Successful Interview is About Message, Not the Color of Your Shirt

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During a day-long media training session with a group of spokespeople-in-training from several large Western ski resorts, an observer (from a resort’s advertising agency – so what does that say?) asked when were we going to talk about what you should wear when being interviewed. Like, does a blue shirt really look better on camera and how early should you be at the station for your makeup session?

While we believe that your appearance is a consideration as you prepare for an interview, we first and foremost believe (and train) that what you say and how you say it are the mandatories of a successful interview. And we also train that your body language oftentimes speaks louder than your words so we provide tips and practice on this important element.

If you are considering media training for yourself and/or for others in your organization, we encourage you to request a curriculum outline from the trainers you are evaluating to make sure you are spending your time and money wisely. Hint: it’s easy enough to find a list of do’s and don’ts when it comes to what to wear; a customized message development and training session is entirely different. Feel free to review our media training outline to use as a guide.

Categories : media training, PR

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