Media Training

The Essentials of Interview Preparation
and Message Delivery for Spokespeople

Unlock the secrets of today’s media savvy companies and find out how to apply them to your organization. Invite Sawmill Marketing Public Relations to present a customized, interactive Media Training Summit at your location and build a solid foundation for successful media relations. Working with your existing messages during this content focused session you’ll learn the latest strategies and practical techniques you can put to use during your next interview.

You’ll discover powerful and practical ways to:

• Come across as relaxed, confident and in control of your messages.
• Anticipate questions and how to respond to them.
• Deliver sound bites and quotes the media will actually use.
• Reinforce and flag key points during the interview.
• Handle questions from “left field.”

Gain a wealth of knowledge about the media, including:

• How reporters operate and techniques they use to get information from you.
• The differences between TV reporters, newspaper reporters and trade press reporters.
• What a reporter is really looking for during an interview.
• How to make a reporter’s job easier…and steps you can take to avoid corrections.

Each session features on-camera mock interviews with real-life questions specific to your organization—ranging from the routine to trickier, hardball questions—as well as a candid assessment of participants’ responses. You’ll also receive a handout to serve as a reminder of the critical elements you need to follow.

See actual video clips showing what to do…and what not to do…when the spotlight is on. We’ll show what is perhaps the most disastrous interview ever to air on national television!

Who should participate?

The Media Training Summit delivers strategies and success secrets guaranteed to improve how you deal with the media and communicate your key messages. The summit repeatedly garners high praise from CEOs, Executive VPs, Communication Directors, PR Managers and other professionals in a wide range of commercial and non-profit sectors.

Value beyond the interview

Participants can apply these techniques to public speaking and other presentations.

Your Summit Leaders

Presented by Susan J. Anthony and Jeffrey A. Davis, partners with Sawmill Marketing Public Relations in Baltimore, a 14-year old firm specializing in media training, crisis communications, media relations and social content integration.