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Sawmill Marketing Public Relations, headquartered in Baltimore, Maryland, is a full service public relations firm offering social media, traditional media relations programs, crisis communications planning and execution and media training. MBE-09-043
May
25

Meet Spike & Otis

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A trend in social media is “brand humanization,” the concept of adding a bit of personality to an organization’s interaction with people. Who wants to engage in conversation with a logo or faceless institution? We want to do business with people!

At Sawmill we’re taking the concept a step further for the Maryland Transportation Authority. Meet Spike & Otis, a pair of spokesbirds who provide travel and safety tips for those planning to travel across the Chesapeake Bay this summer via the William Preston Lane Jr. Memorial Bay Bridge.

Spike & Otis will stick to social media, supplementing a traditional advertising and PR program. You can follow them and ask questions on Facebook – www.facebook.com/TheMDTA – and on Twitter: www.twitter.com/TheMDTA

Categories : PR, social media, Twitter

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A partner with Sawmill Marketing Public Relations, Jeff has extensive expertise in corporate positioning and reputation management, particularly in media relations, media training, crisis communications and social media. Click here to read more about Jeff >>

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Susan J. Anthony formed Sawmill Marketing Public Relations in 1995, following a 20-year tenure with national marketing communications agencies. Click here to read more about Susan >>

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The crankier member of the Sawmill Marketing Public Relations team, Buzz has no shortage of opinions about PR and current events. Click here to read more about Buzz >>

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  • My 'Eric Clapton Response' is getting so old, folks. Wise up, pulleeze! http://t.co/dexY50QZqS 2 months ago
  • Too flustered by the sequester to get much done around here. 2 months ago
  • Gonna dream about that tiramisu 5 months ago
  • OK, it's Dec. 12, or 12-12-12. Last November it was 11-11-11, and a year before that, 10-10-10. Woooo! I get it. 5 months ago
  • Noooo! RT @wusa9: AP: Hostess, the maker of Twinkies, Ding Dongs and Wonder Bread, is going out of business 6 months ago