A trend in social media is “brand humanization,” the concept of adding a bit of personality to an organization’s interaction with people. Who wants to engage in conversation with a logo or faceless institution? We want to do business with people!
At Sawmill we’re taking the concept a step further for the Maryland Transportation Authority. Meet Spike & Otis, a pair of spokesbirds who provide travel and safety tips for those planning to travel across the Chesapeake Bay this summer via the William Preston Lane Jr. Memorial Bay Bridge.
Spike & Otis will stick to social media, supplementing a traditional advertising and PR program. You can follow them and ask questions on Facebook – www.facebook.com/TheMDTA – and on Twitter: www.twitter.com/TheMDTA