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Sawmill Marketing Public Relations, headquartered in Baltimore, Maryland, is a full service public relations firm offering social media, traditional media relations programs, crisis communications planning and execution and media training. MBE-09-043
Dec
13

Memo to Sheila Dixon: Say What???

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Hey! Wait a minute, Ms. Dixon. It seems like yesterday you said you had nothing to apologize for when you resigned as Mayor of Baltimore. In fact, in a conversation I had with a former staff member only a few months ago, he emphatically said: “Sheila will never apologize.”

So here we are 11 months later and a Page One interview with you appears in the Dec. 10th edition of The Daily Record where you APOLOGIZE. To what purpose?

The time to have apologized, when it mattered most to the people you were elected to serve, was on January 6, 2010. But you didn’t. Instead, you concluded your brief remarks back then with: “What I owe the citizens is to move on and bring closure to this so we can continue to stay focused on the city.”

We can only hope that the recent crisis communications misstep had a shelf life of one news cycle and that’s that. Too little. Too late. And the citizens of Baltimore are doing as you advised: staying focused on the city.

Chapter closed.

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