Couldn’t make it to Detroit for the Public Relations Society of America (PRSA) International Conference this week? Here’s the next best thing – a second installment of PR Buzzsaw’s recap of some of the more informative attendee tweets.
From reading the tweets, many atttendees have great views from their hotel rooms, but wi-fi downstairs is unavailable (ironic when the conference theme is “The Point of Connection”), the typical conference spread of soft drinks non-existent, there were too many uses of the word “spin” to define our profession and more than one vendor/presenter felt it was an opportunity to either read PowerPoint slides to the audience or turn their remarks into a sales pitch.
Our Twitter friends in Detroit had more interesting tidbits to share (all delivered live from the sessions) so while they’re out at their tweetup at Sweet Lorraine’s tonight (or searching for a wi-fi connection), here goes another sampling from this afternoon:
Online press releases with video have a 33 percent greater chance of resulting in a sale. – Shane Haggerty
On a side note, the lack of wi-fi at a conference like this is a big fail. And where are the snacks? LOL – Ari B. Adler
71% of Americans trust a consumer review of a product over opinion of expert. – Mary Wagoner
Disgruntled that I can’t get wi-fi on my laptop through the RenCen. A conference embracing technology that doesn’t give me wifi? wtf – Shane Haggerty
Top takeaways from the SM release class – content = king, provide easily digestable new facts, use hyperlinks, embed videos/images. AND By posting SM releases on social bookmarking sites (technorati, digg, delicious), you can get instant search stats AND More takeaways – use targeted keywords to boost SEO (metatags, etc.), use relevant social tags/bookmarks like digg to create buzz– Brandon Chesnutt (three tweets)
Paolina Milana is reading her presentation off her powerpoint slide. 4 full paragraphs of full sentences. Read Presentation Zen. AND Paolina Milana’s session on the social release is devolving into a discussion of Marketwire’s offering. vendors should not speak – Joseph Thornley (two tweets)
In the anatomy of the social media press release session at PRSA Detroit Conference..Paolina Milana is great! – Lesley Hettinger (always two sides to every story!)
Twitter seems to be the buzzword here. I keep saying “Oh, I follow you on Twitter.” Or “What’s your Twitter name?” to new ppl – Natalie Ebig Scott
Want to follow yourself? Use the hashtag search #PRSA08 in Twitter search; follow me on Twitter via @contactjeff