It’s not always the right strategy to seek media attention for your client — especially when it involves one side of a complicated and litigious situation. But what if the client wants to react to recent (albeit one-sided) coverage?
Perhaps the best counsel is to view the situation from a reporter’s standpoint, who would be receiving yet a new angle to a story s/he thinks has already been covered. With a little digging how many more sides to the story will now be uncovered? What’s the potential cost to the client in letting the media determine how to use the new angle? Is the risk worth it?
Think of ways other than media coverage to get your client’s story told, including communicating directly with the audience with concise, accurate and relevant information that may or may not touch on the situation at hand — a decision that needs to be weighed carefully and without the repercussions of “he said, she said.”