In putting together a by-lined article pitch to an industry trade publication for our client AHC-Greater Baltimore, I have been reminded of the many panel discussions by reporters that most of us have attended through the years. Almost without exception, at least one reporter on the panel wearily requests, “please do your homework before you pitch me — know my beat as well as the types of stories I cover.”
With those words clearly in my head, I’m fine-tuning my pitch in anticipation that the lucky editorial recipient clearly sees, and therefore immediately agrees, that my article idea is both relevant and newsworthy.
Then all I’ll need to do is deliver on the promise.
BALTIMORE, Md. (July 23, 2012) – Susan J. Anthony, founder and partner of Sawmill Marketing Public Relations, a Baltimore public relations firm, has been appointed to the board of directors of Single Carrot Theatre, an ensemble theatre company on North Avenue in Baltimore.
” I have been a season ticket subscriber, supporter, volunteer and even a participant in a recent Single Carrot production so I am delighted to now also be a member of its board of directors,” Anthony said.
Single Carrot Theatre begins its sixth season this fall with four productions, including a world premiere of a play and a growing offering of special events and activities.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com
A recent return visit to the Newseum (a must see and see again, IMO) I discovered this quote carved into a wall: “News is what somebody, somewhere, wants to suppress,” from Lord Northcliffe, a British newspaper publisher who died in 1922.
Based on that quotation, what was true in Lord Northcliffe’s day is even more so today, yet harder to accomplish given the amount of traditional and online sources of news and information.
Given the opportunity, how would he edit that quote today or would he say “stet”?
Speaking at the June Knowledge Session sponsored by the Baltimore/Washington chapter of Sales & Marketing Executives International (SMEI), Craig K. Morris, managing attorney for trademark outreach at the U.S. Patent and Trademark Office, suggested that insights from an attorney could save a lot of time and expense in the long run.
“We need to remember that yes, this is a creative process, but it is also a legal process,” said Morris, who recently embarked on an awareness campaign on behalf of the USPTO to help companies understand the process and where to turn for help and information.
“You need to make sure that not only is your mark legally protectable, but that it’s also register-able and not infringing on someone else’s mark,” he said.
Begin with a search – is the mark (a word, phrase, symbol or design) already registered? Is the mark similar? Is there a likelihood of confusion? Are the goods and services related?
The USPTO website, www.uspto.gov, has instructional videos, fact sheets, FAQs and more, including the search system TESS (Trademark Electronic Search System) to view what has been registered in a company or client’s category.
Morris joined brand strategy and design expert Wendy Baird, principal and president, Insight180, Ellicott City, Md., who kicked off the session with a review of the name development and creative process undertaken by others at the table.
Founded in 1935, Sales & Marketing Executives International (SMEI) is the worldwide organization dedicated to ethical standards, continuing professional development, knowledge sharing, mentoring students and advancing free enterprise. For more information about the Baltimore/Washington chapter, visit www.smeibaltimore.org
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We are firm believers in the important role community relations has in an organization’s public relations program. The issues, causes, activities and groups you support nearly always communicate your company’s essence and values.
For example, the Parks and People Foundation is an organization that we have supported in a variety of ways for many years. We believe in what they do and what they stand for and want to do our part to help them fulfill their mission. It’s that simple and also that important to us.