Practice PR Patience
ByProspective clients who are new to PR many times are under the impression that you write a press release, send it to the media and then Presto! the story appears. That might work if you’re lucky – or stop-the-presses newsworthy – but it’s certainly not reality.
Here’s a real-life example. Back in April, 2008 we learned of a writer who was seeking sources for a story about “green benefits” and how some companies are linking their HR policies with environmental initiatives. We had the perfect match in a real estate client that has such a policy.
We responded to the query from the HARO (Help A Reporter Out) service, communicated with the writer over the ensuing months, and finally were asked for an interview in February, 2009 for a story that’s scheduled to run in the coming weeks.
Not all media opportunities have an 11-month lead time, but if you are thinking about getting a PR program started, the sooner the better.
[...] Practice PR Patience Tags: crisis, haro, media, media-training, news, orange-element, pr-buzzsaw, [...]
This couldn’t be more true. The process of PR is getting more and more complex with new services like HARO and Twitter…so the space between press release and story also has a tendency to get larger as well. Great work with the story. I think I know who the client is, and you’re right, they’re perfect for that story.
Tons of useful info here – will grab your feed!