I picked up The New York Times print edition to read the paper old-school style on Sunday but soon had to reach for my iPhone after spotting a QR Code on a full page color ad by Atlantis Paradise Island. The little black icons (similar to the one in this post) are becoming more mainstream in newspaper and magazine ads. Just download a free QR Code reader onto your smartphone, snap a picture of the image and you’ll be taken to whatever the company wants you to see.
The Atlantis QR Code launched a YouTube commercial touting Crush, a new teen night club at the resort. It was kind of strange to be reading the print ad one second and then watching a related TV commercial the next.
Are you incorporating QR Codes into your marketing program yet? We used them to promote sponsors at a client’s golf tournament last year and have heard of them being used on restaurant menus, posters and t-shirts.