PRWeek and PR Newswire recently published findings of their media survey. Lots of interesting information and I urge people to read and study it. Much of the findings are predictable, of course, such as PR people continue to send pitches to reporters whose beats don’t cover such topics.
However, other findings are interesting and useful, including that corporate Web sites continue to grow in importance as sources of information for reporters.
The magazine touts the survey findings with the headline “State of Transition” and goes on to describe a “constantly evolving media landscape.” OK. But someone should tell the print media because 63.5 percent believe their print publication will remain as-is indefinitely.
How does this response jive with plummeting circulation numbers? And where does the “evolving media landscape” fit into their answer?
I don’t get it.