Sawmill Introduces ‘Facebook Friday’
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On Twitter, today is “Follow Friday,” when people recommend their favorite users to follow each week.
Here on the PR Buzzsaw, we’re introducing “Facebook Friday,” when on certain Fridays we’ll share a favorite tip for making your Facebook experience (from a PR standpoint) just a little bit better. We’re all about being practical and simple here, so it’ll be just one tip at a time.
This first “Facebook Friday” tip comes via R2integrated’s Page Sands, who delivered an outstanding presentation at a Greater Baltimore Tech Council event this week. Here goes:
When naming your (or your client’s) Facebook page, don’t be tempted to simply call it “XYZ Corporation.” Think about the search implications and use a name that is more likely to deliver search results. As Page explained it, analyze your top keyword search results and name your page using that intelligence. Your friends and fans already know you, but the people you want to reach are more likely to search for a broader term. So instead of “Anthony, Davis & Miller Realty Associates” (which really doesn’t say much), try something more specific, such as “New York City Apartments.”
