Social Media

You Can Efficiently Reach Your Audience
with Targeted Social Media Tools

With a bombardment of messages from a multitude of media, companies can no longer rely on newspapers, magazines and traditional broadcast outlets to get their stories out. The solution is highly targeted messages, delivered through online sources that reach people where and when they are paying attention.

That means using new PR techniques that reach media and consumers more efficiently and effectively:

• Web Site Press Rooms
• Social Networking
• Content Syndication and Blogs
• Search Engine Optimization (SEO)
• Google AdWords Campaigns
• Social Media Press Room and Press Releases

Sawmill Marketing Public Relations can package your story and prepare it for online delivery via a variety of methods.

The Web Site Press Rooms: The most important tool you can offer the news media is a state-of-the-art press room on your Web site. Sawmill has the experience to develop a resource containing tools the media expects to find.

Social Networking: Reach customers directly by participating in social networking sites and tools such as Facebook, LinkedIn, Twitter, Flickr and industry-specific groups.

Content Syndication and Blogs: Enhance your PR output with a content syndication strategy that places updated content on the Web, resulting in higher rankings on the search engines. A corporate blog allows you to refresh content and drive traffic to your Web site.

Search Engine Optimization: Sawmill can develop a SEO strategy that will increase your Web site’s natural rankings on sites such as Google and Yahoo. Are your press releases written with a keyword strategy in mind? Was the copy on your Web site written to attract the search engines?

Google AdWords campaigns: For an ongoing Web presence at minimal cost, Sawmill will create a pay-per-click campaign that ensures ads and links to your Web site appear on Google when customers are searching for your services.

Social Media Press Room and Press Releases: Technology allows PR professionals to offer so much more than the standard press release, so now you can provide the media with what they need today: links to information, images, sound bites and more.

Your Summit Leaders

Presented by Susan J. Anthony and Jeffrey A. Davis, partners with Sawmill Marketing Public Relations in Baltimore, a 15-year old firm specializing in media training, crisis communications, media relations and social content integration.