May
10
Study Says Nonprofit Sector Leads in Adoption of Social Media
By
Last week’s PRSA Digital Impact Conference in New York included a fascinating presentation by Nora Ganim Barnes, Ph.D who shared findings of social media adoption trends showcasing that the Forbes.com list of the 200 largest charities are ahead of the Inc 500 AND Fortune 500 companies in their adoption of social media.
The study also showed that 90 percent of these charities used social media to increase awareness of their mission while only half indicated they used social media to generate donations.
Both of these findings really surprised me. How about you?
The study is available in its entirety as well as previous ones @ the Center for Marketing Research.
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