Practical Public Relations Experience That Works For You

Sawmill Marketing Public Relations, headquartered in Baltimore, Maryland, is a full service public relations firm offering social media, traditional media relations programs, crisis communications planning and execution and media training. MBE-09-043

Archive for Baltimore PR agencies

We’re proud of our long standing commitment to gladly providing services pro bono to a select number of nonprofit organizations that we fully believe offer the community the elusive “something special.” The Stoop Storytelling Series is one such organization.

They will be part of WOW and we urge anyone who has yet to see a Stoop show (they are almost always sold out) to see them at the Meyerhoff in early March. We bet you’ll  become a devoted fan as we are.

I sent an email thanking people at the MAC only to have it appear front and center of this flyer promoting the program.  Imagine my surprise when I saw my words staring at me from this poster while I did sit ups.

A reminder to each of us that our comments oftentimes take on a life of their own.  Now give me 20 more push ups!

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BALTIMORE, Md. (November 9, 2011) – Susan J. Antony and Jeffrey A. Davis, APR, partners at Sawmill Marketing Public Relations, a Baltimore public relations firm, will each be speaking at the upcoming 7th Annual Conference and Workshop, “Leveraging Fundamentals for Maximum Value,”  hosted by the Public Relations Individuals of Southern Maryland (PRISM)  on Thursday, November 10.

The day-long workshop will be held on the campus of the College of Southern Maryland in Leonardtown.

Anthony will speak on “Getting More Mileage from Media: Part One, Traditional Media,” while Davis will speak on “Getting More Mileage from Media: Part Two, Online Media.”  Both sessions will include ample time for discussion and questions from attendees.

About PRISM

Public Relations Individuals of Southern Maryland (PRISM) is a professional organization for public relations and marketing practitioners in the Southern Maryland region, including Charles, Calvert, and St. Mary’s counties. The purpose of the organization is to provide professional development and networking opportunities to individuals who work in public relations and marketing. The PRISM members serve in various industries such as economic development, defense, retailing, health care, government, non-profit, education, and professional services. For more information visit www.prismonline.info

About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com

 

 

 

 

 

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I’ll spare us the parade of trite sayings such as “it seems like only yesterday, blah, blah blah” about Sawmill Marketing Public Relations marking its 17th year in business. Instead, here are two of my high highlights as well as three maxims that I’m sure will guide us the next 17 years as they have since 1995.

High Highlight #1: No question..it’s when Jeff came on board and we became SMPR partners. A Public Relations professional to his core who has lead us in new directions…most notably/recently his expertise in social media…he is also a genuinely nice guy and good friend.

High Highlight #2: Being on site (and working around the clock day after day) for five weeks at the 2002 Winter Olympic Games in Salt Lake City where we represented a resort property that was an unofficial Olympic Village for Nordic ski and biathlon teams from around the world. It was a heady experience working with major national and international media on a daily basis and in close daily contact with athletes of that caliber.

Our Three Maxims:

  • Always Take the High Road. No exceptions, no detours.
  • It is a Small World. In large measure reputations rise and fall as a result of  this simple statement.
  • LOVE what you do or don’t do it anymore. A great day @ SMPR is when we get a “hit” for a client and/or we provide counsel that a client  recognizes as smart, insightful and new.

Thank you for your part in helping us to arrive at age 17 and for your continuing help to propel us to the next 17 years.

I’m perfecting my awesome swing for Tuesday’s sold-out ninth annual “The Brick Companies Classic” fund-raiser golf event hosted by Sawmill client The Brick Companies with proceeds going to their TBC Foundation.

It’s anticipated that the ninth year will be the charm and they’ll break the $1 million donation milestone. Since this is my first time swingin’ the old clubs at the event held at Queenstown Harbor, will this milestone-smasher simply be a coincidence or will my presence be, once again, over the top?

Fore!!!

BALTIMORE, Md. (September 21, 2011) – Sawmill Marketing Public Relations, a Baltimore public relations firm, has been selected by FCC Environmental, LLC, one of the world’s largest environmental services companies with an expertise in waste oil collection and processing, for a comprehensive awareness campaign for its first sustainable used motor oil recycling facility.

The campaign will include strategic message development, traditional media relations, website development and management, community relations, crisis communications planning and spokesperson training.

The $50 million facility, to be located in Baltimore, is the first of several used motor oil recycling operations planned by the company in the United States.

About FCC Environmental

FCC Environmental, LLC provides recycling services for the automotive, commercial and industrial sectors of the U.S. economy. Its service offerings include used oil collection and processing, collection and recycling of used oil filters and antifreeze, along with parts cleaner supply and service, plus field service activity and emergency response capabilities to support the requirements of its customers.

Headquartered in Houston, FCC Environmental has maintained a regional office and operation in Baltimore since 1950.  It has 38 branches and terminals throughout an 18 state operation, serving over 30,000 customer locations. It is a wholly owned subsidiary of Fomento de Construcciones y Contratas (FCC), one of the world’s largest environmental service providers with headquarters in Madrid, Spain. With more than 90,000 employees operating in over 50 countries, FCC was able to provide the financial capability and leadership to allow FCC Environmental, LLC to expand its service offerings. For more information, visit www.FCCenvironmental.com.

About Sawmill Marketing Public Relations

Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com.

 

 

Does your company’s crisis communications plan look like this?

If you went through an expensive planning process that ended up with a bulky three-ring binder that’s now stuck on a shelf, it might have been a huge waste of money if it hasn’t been updated. If the words “Twitter” and “Facebook” aren’t even mentioned, it’s time for a re-fresh.

Today’s crisis communications plans focus less on setting up a media headquarters, holding press briefings and assigning phone tree responsibilities. Instead, your plan needs to incorporate social media so you can monitor and respond quickly – and while mobile – even before you get the first text, Tweet, email or even phone call from the media.

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I will be a featured speaker at a full-day learning event, “Resources & Tools for Public Affairs Success,” co-hosted by Erickson Living and the Maryland Chapter of the Public Relations Society of America (PRSA), at the Renaissance Baltimore Harborplace Hotel on Thursday, September 29, 2011 from 8 a.m. to 5 p.m.

The day includes panels looking at the role of social media in crisis communication and today’s newsroom, as well as hands-on workshops on Twitter and LinkedIn. Attendees will also hear the State of News Media from Pew Research Center’s Project for Excellence in Journalism.

Here are “my” sessions:

The Role of Social Media in Crisis Communications – 9 a.m.
Featuring a behind-the-scenes account of a shooting at Johns Hopkins Hospital and how social media was used, I will guide a discussion that will demonstrate the importance of monitoring and being aware of today’s online tools to protect your company’s reputation. 9:00 a.m.
•    Justin Fenton, Crime Reporter, Baltimore Sun
•    Anthony Guglielmi, Spokesman, Baltimore City Police Department
•    Jeffrey A. Davis, APR, Sawmill Marketing Public Relations

Twitter Tactics for PR Professionals – 10:15 a.m.
From basic tools and etiquette to the many ways media and PR professionals are using Twitter, this session will offer a hands-on look at the latest tactics.
•    Jeffrey A. Davis, APR, Sawmill Marketing Public Relations

The event is held in collaboration with Erickson Living as part of their national Corporate Communications Summit. Because of this, PRSA is limited to 20 seats at $50 for PRSA members, $65 for non-members. For additional details and to register, visit the PRSA Maryland Chapter website.

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In getting ready for an important meeting later this week that will include an in-depth question and answer period, I was reminded of media training basics including answer only the question that was asked and do not speculate.

Learning how to deliver your key messages clearly, concisely and consistently has so many valuable  uses beyond communicating effectively in a media interview such as meetings and presentations of all descriptions, employee/staff situations, hiring interviews, and even sensitive family discussions.

There are several other basic media interview tips that can come in handy in a variety of situations beyond those with the media. Email me at susan.anthony@sawmillmarketing and I will be happy to share them with you.


 

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Inc. is a favorite magazine of mine because I always learn something and enjoy a good read as I do so. Imagine my chagrin when editor Jane Berentson took the PR profession to task with yet another trip to the woodshed for irrelevant pitches and obvious email blast pitches.

When will we learn?

Ms. Berentson shares that, for her, the best story ideas “unfold in a conversation about this and that” which provides valuable insight into her approach for exploring and discovering stories that reside beyond the obvious and the expected.

Our challenge is to find a way to be a part of one of her conversations about “this and that” and in so doing, uncover a story that neither one of us knew was there.

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