Archive for Baltimore PR agencies
BALTIMORE, Md. (December 3, 2012) — Susan J. Anthony, partner, Baltimore PR firm Sawmill Marketing Public Relations, has been elected to the Northern Baltimore County Arts Foundation (NBCAF) Board, established in 2006 to promote arts awareness and education in northern Baltimore County as well as to financially support an arts scholarship program for area high school students.
“I’m delighted to be involved with the NBCAF and to help them move their important mission forward,” Anthony said. “I hope to increase the Foundation’s awareness among other arts/cultural organizations through introductions and similar activities as a strategy to accelerate its growth.”
NBCAF key fundraising activities include the annual Dinner with the Artists and the Gunpowder River Artfest held each June.
In putting together a by-lined article pitch to an industry trade publication for our client AHC-Greater Baltimore, I have been reminded of the many panel discussions by reporters that most of us have attended through the years. Almost without exception, at least one reporter on the panel wearily requests, “please do your homework before you pitch me — know my beat as well as the types of stories I cover.”
With those words clearly in my head, I’m fine-tuning my pitch in anticipation that the lucky editorial recipient clearly sees, and therefore immediately agrees, that my article idea is both relevant and newsworthy.
Then all I’ll need to do is deliver on the promise.
A recent return visit to the Newseum (a must see and see again, IMO) I discovered this quote carved into a wall: “News is what somebody, somewhere, wants to suppress,” from Lord Northcliffe, a British newspaper publisher who died in 1922.
Based on that quotation, what was true in Lord Northcliffe’s day is even more so today, yet harder to accomplish given the amount of traditional and online sources of news and information.
Given the opportunity, how would he edit that quote today or would he say “stet”?
We are firm believers in the important role community relations has in an organization’s public relations program. The issues, causes, activities and groups you support nearly always communicate your company’s essence and values.
For example, the Parks and People Foundation is an organization that we have supported in a variety of ways for many years. We believe in what they do and what they stand for and want to do our part to help them fulfill their mission. It’s that simple and also that important to us.
Q: What is the best way for a business to generate and leverage PR opportunities?
A: You need to be prepared ahead of time to tell your story. That means having your company’s key messages and talking points in order well before you receive the phone call or email asking for a comment.
The PR team should help the media do its job by having information about your company and products readily available, and today that means having a current and easily accessible press section of your website that’s stocked with bios, product fact sheets, recent press releases and images. One of the most important elements of a press room is the press contact – not a generic “email@example.com” email address, but a real name, an actual person’s email address and their telephone numbers. That’s typically one of the media’s top complaints about press rooms – there’s no real person to contact when a reporter is on deadline and needs to know someone is available and working to get a response.
Finally, you need to keep your press releases up to date. If the date of your most recent press release was nine months ago, it communicates a lot about what’s going on at your company – or not – whether you like it or not.